Designation marketing director vs director of communications and marketing

The differences between designation marketing directors and directors of communications and marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a designation marketing director and a director of communications and marketing. Additionally, a director of communications and marketing has an average salary of $87,324, which is higher than the $76,183 average annual salary of a designation marketing director.

The top three skills for a designation marketing director include brand positioning, photography and graphic design. The most important skills for a director of communications and marketing are web content, strategic communications, and marketing campaigns.

Designation marketing director vs director of communications and marketing overview

	Designation Marketing Director	Director Of Communications And Marketing
Yearly salary	$76,183	$87,324
Hourly rate	$36.63	$41.98
Growth rate	10%	10%
Number of jobs	91,527	109,600
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 80%
Average age	39	39
Years of experience	10	10

Designation marketing director vs director of communications and marketing salary

Designation marketing directors and directors of communications and marketing have different pay scales, as shown below.

	Designation Marketing Director	Director Of Communications And Marketing
Average salary	$76,183	$87,324
Salary range	Between $46,000 And $124,000	Between $57,000 And $133,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	New York
Best paying company	-	Paul Hastings
Best paying industry	-	Professional

Differences between designation marketing director and director of communications and marketing education

There are a few differences between a designation marketing director and a director of communications and marketing in terms of educational background:

	Designation Marketing Director	Director Of Communications And Marketing
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 80%
Most common major	Graphic Design	Communication
Most common college	University of Wisconsin - Madison	University of Georgia

Designation marketing director vs director of communications and marketing demographics

Here are the differences between designation marketing directors' and directors of communications and marketing' demographics:

	Designation Marketing Director	Director Of Communications And Marketing
Average age	39	39
Gender ratio	Male, 45.5% Female, 54.5%	Male, 36.1% Female, 63.9%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between designation marketing director and director of communications and marketing duties and responsibilities

Designation marketing director example responsibilities.

Manage new website expansion and develop store brand on Facebook ,
Generate leads through email, organic search (SEO), advertising (PPC) and events.
Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
Develop and build an in-house digital photography studio to enhance the company's visual image.
Web design and maintenance utilizing HTML, CSS, and Magento eCommerce software and platform.
Design and update company brochures, firm logo and architectural photography to document project history.

Director of communications and marketing example responsibilities.

Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Direct SEM and SEO strategies for trial consumer online site in reus device sales.
Develop social media strategy via Facebook that is now a key marketing component to current and prospective families.
Implement company s first Facebook advertisement.
Implement ROI methodology measures of effectiveness enabling quantifiable measures of ROI and efficiency gains.
Develop marketing strategy for university s online degree programs and implement SEO and web usability efforts.

Designation marketing director vs director of communications and marketing skills

Common designation marketing director skills

Brand Positioning, 10%
Photography, 8%
Graphic Design, 7%
Adobe Creative Suite, 6%
Email Campaigns, 6%
Photo Shoots, 5%

Common director of communications and marketing skills

Web Content, 10%
Strategic Communications, 6%
Marketing Campaigns, 6%
Press Releases, 6%
Digital Marketing, 5%
External Communications, 4%

Designation Marketing Director vs. similar jobs

Designation Marketing Director related careers

Designation Marketing Director related jobs

What similar roles do

Zippia Careers
Executive Management Industry
Designation Marketing Director
Designation Marketing Director vs Director Of Communications And Marketing

Updated January 8, 2025

Browse executive management jobs