Designation marketing director vs marketing director

The differences between designation marketing directors and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a designation marketing director and a marketing director. Additionally, a marketing director has an average salary of $114,906, which is higher than the $76,183 average annual salary of a designation marketing director.

The top three skills for a designation marketing director include brand positioning, photography and graphic design. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.

Designation marketing director vs marketing director overview

	Designation Marketing Director	Marketing Director
Yearly salary	$76,183	$114,906
Hourly rate	$36.63	$55.24
Growth rate	10%	10%
Number of jobs	91,527	93,503
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

Designation marketing director vs marketing director salary

Designation marketing directors and marketing directors have different pay scales, as shown below.

	Designation Marketing Director	Marketing Director
Average salary	$76,183	$114,906
Salary range	Between $46,000 And $124,000	Between $68,000 And $193,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Brookfield Properties
Best paying industry	-	Manufacturing

Differences between designation marketing director and marketing director education

There are a few differences between a designation marketing director and a marketing director in terms of educational background:

	Designation Marketing Director	Marketing Director
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 76%
Most common major	Graphic Design	Business
Most common college	University of Wisconsin - Madison	University of Georgia

Designation marketing director vs marketing director demographics

Here are the differences between designation marketing directors' and marketing directors' demographics:

	Designation Marketing Director	Marketing Director
Average age	39	39
Gender ratio	Male, 45.5% Female, 54.5%	Male, 46.7% Female, 53.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between designation marketing director and marketing director duties and responsibilities

Designation marketing director example responsibilities.

Manage new website expansion and develop store brand on Facebook ,
Generate leads through email, organic search (SEO), advertising (PPC) and events.
Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
Develop and build an in-house digital photography studio to enhance the company's visual image.
Web design and maintenance utilizing HTML, CSS, and Magento eCommerce software and platform.
Design and update company brochures, firm logo and architectural photography to document project history.

Marketing director example responsibilities.

Manage staging of NCAA athletics events.
Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.

Designation marketing director vs marketing director skills

Common designation marketing director skills

Brand Positioning, 10%
Photography, 8%
Graphic Design, 7%
Adobe Creative Suite, 6%
Email Campaigns, 6%
Photo Shoots, 5%

Common marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 6%
Market Research, 5%
Sales Strategies, 4%
Integrated Marketing, 4%
CRM, 4%

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Designation Marketing Director
Designation Marketing Director vs Marketing Director

Updated January 8, 2025

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