Designation marketing director vs marketing lead

The differences between designation marketing directors and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a designation marketing director and a marketing lead. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $76,183 average annual salary of a designation marketing director.

The top three skills for a designation marketing director include brand positioning, photography and graphic design. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.

Designation marketing director vs marketing lead overview

	Designation Marketing Director	Marketing Lead
Yearly salary	$76,183	$104,664
Hourly rate	$36.63	$50.32
Growth rate	10%	10%
Number of jobs	91,527	92,987
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 72%
Average age	39	39
Years of experience	10	10

Designation marketing director vs marketing lead salary

Designation marketing directors and marketing leads have different pay scales, as shown below.

	Designation Marketing Director	Marketing Lead
Average salary	$76,183	$104,664
Salary range	Between $46,000 And $124,000	Between $74,000 And $146,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Meta
Best paying industry	-	Technology

Differences between designation marketing director and marketing lead education

There are a few differences between a designation marketing director and a marketing lead in terms of educational background:

	Designation Marketing Director	Marketing Lead
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 72%
Most common major	Graphic Design	Business
Most common college	University of Wisconsin - Madison	University of Georgia

Designation marketing director vs marketing lead demographics

Here are the differences between designation marketing directors' and marketing leads' demographics:

	Designation Marketing Director	Marketing Lead
Average age	39	39
Gender ratio	Male, 45.5% Female, 54.5%	Male, 50.8% Female, 49.2%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between designation marketing director and marketing lead duties and responsibilities

Designation marketing director example responsibilities.

Manage new website expansion and develop store brand on Facebook ,
Generate leads through email, organic search (SEO), advertising (PPC) and events.
Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
Develop and build an in-house digital photography studio to enhance the company's visual image.
Web design and maintenance utilizing HTML, CSS, and Magento eCommerce software and platform.
Design and update company brochures, firm logo and architectural photography to document project history.

Marketing lead example responsibilities.

Launch new cloud services and manage execution across functions to reach sellers, current customers, prospects and influencers.
Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Re-Design marketing materials, Facebook page, LinkedIn page and website.
Develop blog posts, Facebook updates and tweets to spread awareness of new product or services while tracking effectiveness and ROI.
Coordinate and responsible for MDF fund deployment.

Designation marketing director vs marketing lead skills

Common designation marketing director skills

Brand Positioning, 10%
Photography, 8%
Graphic Design, 7%
Adobe Creative Suite, 6%
Email Campaigns, 6%
Photo Shoots, 5%

Common marketing lead skills

Digital Marketing, 15%
Marketing Campaigns, 5%
Project Management, 5%
Integrated Marketing, 3%
Healthcare, 3%
Twitter, 3%

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Designation Marketing Director
Designation Marketing Director vs Marketing Lead

Updated January 8, 2025

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