Designation marketing director vs marketing manager

The differences between designation marketing directors and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a designation marketing director and a marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $76,183 average annual salary of a designation marketing director.

The top three skills for a designation marketing director include brand positioning, photography and graphic design. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.

Designation marketing director vs marketing manager overview

	Designation Marketing Director	Marketing Manager
Yearly salary	$76,183	$104,550
Hourly rate	$36.63	$50.26
Growth rate	10%	10%
Number of jobs	91,527	89,627
Job satisfaction	-	3
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

Designation marketing director vs marketing manager salary

Designation marketing directors and marketing managers have different pay scales, as shown below.

	Designation Marketing Director	Marketing Manager
Average salary	$76,183	$104,550
Salary range	Between $46,000 And $124,000	Between $71,000 And $153,000
Highest paying City	-	Menlo Park, CA
Highest paying state	-	California
Best paying company	-	Meta
Best paying industry	-	Technology

Differences between designation marketing director and marketing manager education

There are a few differences between a designation marketing director and a marketing manager in terms of educational background:

	Designation Marketing Director	Marketing Manager
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 75%
Most common major	Graphic Design	Business
Most common college	University of Wisconsin - Madison	University of Georgia

Designation marketing director vs marketing manager demographics

Here are the differences between designation marketing directors' and marketing managers' demographics:

	Designation Marketing Director	Marketing Manager
Average age	39	39
Gender ratio	Male, 45.5% Female, 54.5%	Male, 44.4% Female, 55.6%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between designation marketing director and marketing manager duties and responsibilities

Designation marketing director example responsibilities.

Manage new website expansion and develop store brand on Facebook ,
Generate leads through email, organic search (SEO), advertising (PPC) and events.
Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
Develop and build an in-house digital photography studio to enhance the company's visual image.
Web design and maintenance utilizing HTML, CSS, and Magento eCommerce software and platform.
Design and update company brochures, firm logo and architectural photography to document project history.

Marketing manager example responsibilities.

Utilize SalesForce database to update contacts and prospect new leads.
Manage account process from RFP to full execution of campaign in its entirety.
Manage agency partners to develop target print media, sampling programs, POS, merchandising.
Manage redesign of four bank websites and implementation of new content management system (CMS . )
Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.

Designation marketing director vs marketing manager skills

Common designation marketing director skills

Brand Positioning, 10%
Photography, 8%
Graphic Design, 7%
Adobe Creative Suite, 6%
Email Campaigns, 6%
Photo Shoots, 5%

Common marketing manager skills

Digital Marketing, 14%
Marketing Campaigns, 7%
Project Management, 4%
Integrated Marketing, 4%
Email Marketing, 4%
CRM, 3%

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Designation Marketing Director
Designation Marketing Director vs Marketing Manager

Updated January 8, 2025

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