Designation marketing director vs marketing manager/project manager

The differences between designation marketing directors and marketing manager/project managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a designation marketing director and a marketing manager/project manager. Additionally, a marketing manager/project manager has an average salary of $78,368, which is higher than the $76,183 average annual salary of a designation marketing director.

The top three skills for a designation marketing director include brand positioning, photography and graphic design. The most important skills for a marketing manager/project manager are project management, digital marketing, and marketing campaigns.

Designation marketing director vs marketing manager/project manager overview

	Designation Marketing Director	Marketing Manager/Project Manager
Yearly salary	$76,183	$78,368
Hourly rate	$36.63	$37.68
Growth rate	10%	10%
Number of jobs	91,527	187,949
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 77%
Average age	39	39
Years of experience	10	10

Designation marketing director vs marketing manager/project manager salary

Designation marketing directors and marketing manager/project managers have different pay scales, as shown below.

	Designation Marketing Director	Marketing Manager/Project Manager
Average salary	$76,183	$78,368
Salary range	Between $46,000 And $124,000	Between $56,000 And $109,000
Highest paying City	-	Carson City, NV
Highest paying state	-	Nevada
Best paying company	-	Meta
Best paying industry	-	Technology

Differences between designation marketing director and marketing manager/project manager education

There are a few differences between a designation marketing director and a marketing manager/project manager in terms of educational background:

	Designation Marketing Director	Marketing Manager/Project Manager
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 77%
Most common major	Graphic Design	Business
Most common college	University of Wisconsin - Madison	University of Georgia

Designation marketing director vs marketing manager/project manager demographics

Here are the differences between designation marketing directors' and marketing manager/project managers' demographics:

	Designation Marketing Director	Marketing Manager/Project Manager
Average age	39	39
Gender ratio	Male, 45.5% Female, 54.5%	Male, 38.1% Female, 61.9%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between designation marketing director and marketing manager/project manager duties and responsibilities

Designation marketing director example responsibilities.

Manage new website expansion and develop store brand on Facebook ,
Generate leads through email, organic search (SEO), advertising (PPC) and events.
Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
Develop and build an in-house digital photography studio to enhance the company's visual image.
Web design and maintenance utilizing HTML, CSS, and Magento eCommerce software and platform.
Design and update company brochures, firm logo and architectural photography to document project history.

Marketing manager/project manager example responsibilities.

Manage client's $120K SEM budget; make allocations toward competitor analysis, keyword research and linking strategies.
Manage SEO and SEM programs including optimization of landing pages and A/B campaign testing with PPC and social media ads.
Define and program manage nurture campaigns utilizing CRM database.
Manage sensitive digital and print archives of value historic and current photography.
Plan and manage communication projects including writing newsletters, brochures, annual reports and producing videos and PowerPoint presentations.
Assist in developing websites by writing HTML5, CSS, and JavaScript code.

Designation marketing director vs marketing manager/project manager skills

Common designation marketing director skills

Brand Positioning, 10%
Photography, 8%
Graphic Design, 7%
Adobe Creative Suite, 6%
Email Campaigns, 6%
Photo Shoots, 5%

Common marketing manager/project manager skills

Project Management, 17%
Digital Marketing, 12%
Marketing Campaigns, 7%
PowerPoint, 5%
Email Campaigns, 3%
Email Marketing, 3%

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Designation Marketing Director
Designation Marketing Director vs Marketing Manager/Project Manager

Updated January 8, 2025

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