Designation marketing director vs senior vice president of marketing

The differences between designation marketing directors and senior vice presidents of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a designation marketing director and a senior vice president of marketing. Additionally, a senior vice president of marketing has an average salary of $200,351, which is higher than the $76,183 average annual salary of a designation marketing director.

The top three skills for a designation marketing director include brand positioning, photography and graphic design. The most important skills for a senior vice president of marketing are digital marketing, analytics, and business strategy.

Designation marketing director vs senior vice president of marketing overview

	Designation Marketing Director	Senior Vice President Of Marketing
Yearly salary	$76,183	$200,351
Hourly rate	$36.63	$96.32
Growth rate	10%	10%
Number of jobs	91,527	111,445
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

Designation marketing director vs senior vice president of marketing salary

Designation marketing directors and senior vice presidents of marketing have different pay scales, as shown below.

	Designation Marketing Director	Senior Vice President Of Marketing
Average salary	$76,183	$200,351
Salary range	Between $46,000 And $124,000	Between $121,000 And $330,000
Highest paying City	-	Waltham, MA
Highest paying state	-	Massachusetts
Best paying company	-	Audubon Nature Institute
Best paying industry	-	Manufacturing

Differences between designation marketing director and senior vice president of marketing education

There are a few differences between a designation marketing director and a senior vice president of marketing in terms of educational background:

	Designation Marketing Director	Senior Vice President Of Marketing
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 76%
Most common major	Graphic Design	Business
Most common college	University of Wisconsin - Madison	University of Georgia

Designation marketing director vs senior vice president of marketing demographics

Here are the differences between designation marketing directors' and senior vice presidents of marketing' demographics:

	Designation Marketing Director	Senior Vice President Of Marketing
Average age	39	39
Gender ratio	Male, 45.5% Female, 54.5%	Male, 66.4% Female, 33.6%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between designation marketing director and senior vice president of marketing duties and responsibilities

Designation marketing director example responsibilities.

Manage new website expansion and develop store brand on Facebook ,
Generate leads through email, organic search (SEO), advertising (PPC) and events.
Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
Develop and build an in-house digital photography studio to enhance the company's visual image.
Web design and maintenance utilizing HTML, CSS, and Magento eCommerce software and platform.
Design and update company brochures, firm logo and architectural photography to document project history.

Senior vice president of marketing example responsibilities.

Lead all B2B and B2C marketing, business improvement and project execution efforts.
Create and manage new sales channels including direct, indirect, B2B and B2C.
Manage rebranding initiative: strategy, brand standards, logo change, content strategy, visual identity, new collateral.
Manage CRM data and customize reports on implementations, enhancements and opportunities.
Establish and manage an innovative direct response performance measurement, reporting and analytics practice around the business.
Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.

Designation marketing director vs senior vice president of marketing skills

Common designation marketing director skills

Brand Positioning, 10%
Photography, 8%
Graphic Design, 7%
Adobe Creative Suite, 6%
Email Campaigns, 6%
Photo Shoots, 5%

Common senior vice president of marketing skills

Digital Marketing, 13%
Analytics, 6%
Business Strategy, 5%
SVP, 5%
Integrated Marketing, 5%
Marketing Campaigns, 4%

Designation Marketing Director vs. similar jobs

Designation Marketing Director related careers

Designation Marketing Director related jobs

What similar roles do

Zippia Careers
Executive Management Industry
Designation Marketing Director
Designation Marketing Director vs Senior Vice President Of Marketing

Updated January 8, 2025

Browse executive management jobs