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The differences between digital analysts and analyst sales can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital analyst and an analyst sales. Additionally, a digital analyst has an average salary of $83,493, which is higher than the $69,093 average annual salary of an analyst sales.
The top three skills for a digital analyst include digital marketing, google analytics and tableau. The most important skills for an analyst sales are salesforce, customer service, and data analysis.
| Digital Analyst | Analyst Sales | |
| Yearly salary | $83,493 | $69,093 |
| Hourly rate | $40.14 | $33.22 |
| Growth rate | 19% | 19% |
| Number of jobs | 46,202 | 77,023 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 77% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A digital analyst's role is to perform research and analysis on a company's digital assets, including the market and consumers, aiming for brand awareness and profitability. Their responsibilities often revolve around coordinating with different departments within the company to gather accurate data, devising strategies for digital optimization, helping marketing teams by performing analyses on campaigns and projects, and translating data into less complicated terms. Furthermore, as a digital analyst, it is essential to maintain records, update databases, and even participate in the company's digital marketing efforts.
Analyst sales, or a sales analyst, is an individual who is responsible for increasing sales and revenue of a company by running competitive analysis and making recommendations on how the marketing and sales team should move forward. Sales analysts must assist in the review of monthly financial statements and prepare complex financial statements for retail and service businesses. They develop and provide market intelligence data solutions for the sales team to maximize territory sales efforts. Sales analysts must also maintain a business relationship with key account top management to deliver outstanding customer service and assistance.
Digital analysts and analyst sales have different pay scales, as shown below.
| Digital Analyst | Analyst Sales | |
| Average salary | $83,493 | $69,093 |
| Salary range | Between $61,000 And $112,000 | Between $47,000 And $99,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Mayo Clinic | |
| Best paying industry | Retail | Finance |
There are a few differences between a digital analyst and an analyst sales in terms of educational background:
| Digital Analyst | Analyst Sales | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital analysts' and analyst sales' demographics:
| Digital Analyst | Analyst Sales | |
| Average age | 37 | 37 |
| Gender ratio | Male, 69.5% Female, 30.5% | Male, 51.0% Female, 49.0% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 13.0% White, 65.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |