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Digital analyst vs analyst sales

The differences between digital analysts and analyst sales can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital analyst and an analyst sales. Additionally, a digital analyst has an average salary of $83,493, which is higher than the $69,093 average annual salary of an analyst sales.

The top three skills for a digital analyst include digital marketing, google analytics and tableau. The most important skills for an analyst sales are salesforce, customer service, and data analysis.

Digital analyst vs analyst sales overview

Digital AnalystAnalyst Sales
Yearly salary$83,493$69,093
Hourly rate$40.14$33.22
Growth rate19%19%
Number of jobs46,20277,023
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 77%
Average age3737
Years of experience66

What does a digital analyst do?

A digital analyst's role is to perform research and analysis on a company's digital assets, including the market and consumers, aiming for brand awareness and profitability. Their responsibilities often revolve around coordinating with different departments within the company to gather accurate data, devising strategies for digital optimization, helping marketing teams by performing analyses on campaigns and projects, and translating data into less complicated terms. Furthermore, as a digital analyst, it is essential to maintain records, update databases, and even participate in the company's digital marketing efforts.

What does an analyst sales do?

Analyst sales, or a sales analyst, is an individual who is responsible for increasing sales and revenue of a company by running competitive analysis and making recommendations on how the marketing and sales team should move forward. Sales analysts must assist in the review of monthly financial statements and prepare complex financial statements for retail and service businesses. They develop and provide market intelligence data solutions for the sales team to maximize territory sales efforts. Sales analysts must also maintain a business relationship with key account top management to deliver outstanding customer service and assistance.

Digital analyst vs analyst sales salary

Digital analysts and analyst sales have different pay scales, as shown below.

Digital AnalystAnalyst Sales
Average salary$83,493$69,093
Salary rangeBetween $61,000 And $112,000Between $47,000 And $99,000
Highest paying CitySan Francisco, CASeattle, WA
Highest paying stateWashingtonWashington
Best paying companyMayo ClinicGoogle
Best paying industryRetailFinance

Differences between digital analyst and analyst sales education

There are a few differences between a digital analyst and an analyst sales in terms of educational background:

Digital AnalystAnalyst Sales
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 77%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Digital analyst vs analyst sales demographics

Here are the differences between digital analysts' and analyst sales' demographics:

Digital AnalystAnalyst Sales
Average age3737
Gender ratioMale, 69.5% Female, 30.5%Male, 51.0% Female, 49.0%
Race ratioBlack or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.6% American Indian and Alaska Native, 0.1%Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 13.0% White, 65.1% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between digital analyst and analyst sales duties and responsibilities

Digital analyst example responsibilities.

  • Work with key stakeholders to define and manage online customer insights through definition of KPIs, web metrics capabilities and reporting.
  • Manage analytics for social media platforms utilizing BrandWatch for competitive analysis and Hootsuite for social listening management.
  • Handle daily maintenance and troubleshoot issues.
  • Track and prove ROI from digital sales efforts.
  • Work with Java developers to include security in SDLC.
  • Perform troubleshoot on content and perform tests on the same.
  • Show more

Analyst sales example responsibilities.

  • Create and manage exceptional replenishment relationships with Wal-mart and Sam's.
  • Manage the entire RFQ process from start to finish including sourcing analysis, quote analysis, down select, and pricing.
  • Utilize VBA to automate tasks and increase productivity by significantly decreasing report completion time.
  • Analyze account specific POS data to determine titles for pocket placement and promotional opportunities to achieve company and client expectations.
  • Provide category analysis in PowerPoint format for use in buyer presentations.
  • Maintain issues database in SharePoint.
  • Show more

Digital analyst vs analyst sales skills

Common digital analyst skills
  • Digital Marketing, 10%
  • Google Analytics, 9%
  • Tableau, 6%
  • Visualization, 5%
  • SQL, 5%
  • A/B, 5%
Common analyst sales skills
  • Salesforce, 7%
  • Customer Service, 7%
  • Data Analysis, 6%
  • CRM, 6%
  • Sales Data, 5%
  • Strong Analytical, 4%

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