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The differences between digital analysts and data analysts can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a digital analyst, becoming a data analyst takes usually requires 2-4 years. Additionally, a digital analyst has an average salary of $83,493, which is higher than the $74,342 average annual salary of a data analyst.
The top three skills for a digital analyst include digital marketing, google analytics and tableau. The most important skills for a data analyst are data analysis, python, and power bi.
| Digital Analyst | Data Analyst | |
| Yearly salary | $83,493 | $74,342 |
| Hourly rate | $40.14 | $35.74 |
| Growth rate | 19% | 11% |
| Number of jobs | 46,202 | 167,520 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 65% |
| Average age | 37 | 44 |
| Years of experience | 6 | 4 |
A digital analyst's role is to perform research and analysis on a company's digital assets, including the market and consumers, aiming for brand awareness and profitability. Their responsibilities often revolve around coordinating with different departments within the company to gather accurate data, devising strategies for digital optimization, helping marketing teams by performing analyses on campaigns and projects, and translating data into less complicated terms. Furthermore, as a digital analyst, it is essential to maintain records, update databases, and even participate in the company's digital marketing efforts.
Data analysts are responsible for interpreting the company's statistics and providing sound recommendations to the organization. They manage the organization's data sets, usually related to market performance, finance, or human resources. They are in charge of studying the available data, spotting trends, interpreting what the data and the trends mean, and recommending suggestions that will help the organization perform better. Their recommendations should also be relevant and backed up with strong analyses. Data analysts are expected to have a good grasp of the current market trends in the industry.
Digital analysts and data analysts have different pay scales, as shown below.
| Digital Analyst | Data Analyst | |
| Average salary | $83,493 | $74,342 |
| Salary range | Between $61,000 And $112,000 | Between $53,000 And $103,000 |
| Highest paying City | San Francisco, CA | Richmond, CA |
| Highest paying state | Washington | New Jersey |
| Best paying company | Mayo Clinic | The Citadel |
| Best paying industry | Retail | Finance |
There are a few differences between a digital analyst and a data analyst in terms of educational background:
| Digital Analyst | Data Analyst | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 65% |
| Most common major | Business | Business |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between digital analysts' and data analysts' demographics:
| Digital Analyst | Data Analyst | |
| Average age | 37 | 44 |
| Gender ratio | Male, 69.5% Female, 30.5% | Male, 50.2% Female, 49.8% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.6% American Indian and Alaska Native, 0.1% | Black or African American, 7.5% Unknown, 4.4% Hispanic or Latino, 8.5% Asian, 14.5% White, 64.9% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 12% |