Post job

Digital analyst vs engineering analyst

The differences between digital analysts and engineering analysts can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a digital analyst, becoming an engineering analyst takes usually requires 2-4 years. Additionally, a digital analyst has an average salary of $83,493, which is higher than the $81,650 average annual salary of an engineering analyst.

The top three skills for a digital analyst include digital marketing, google analytics and tableau. The most important skills for an engineering analyst are screaming frog, digital marketing, and google analytics.

Digital analyst vs engineering analyst overview

Digital AnalystEngineering Analyst
Yearly salary$83,493$81,650
Hourly rate$40.14$39.25
Growth rate19%5%
Number of jobs46,20274,578
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 71%
Average age3744
Years of experience64

What does a digital analyst do?

A digital analyst's role is to perform research and analysis on a company's digital assets, including the market and consumers, aiming for brand awareness and profitability. Their responsibilities often revolve around coordinating with different departments within the company to gather accurate data, devising strategies for digital optimization, helping marketing teams by performing analyses on campaigns and projects, and translating data into less complicated terms. Furthermore, as a digital analyst, it is essential to maintain records, update databases, and even participate in the company's digital marketing efforts.

What does an engineering analyst do?

An engineering analyst is responsible for evaluating project requirements and determining the efficiency of operational processes and production methods to support deliverables and produce high-quality business outputs. Engineering analysts assess the clients' specifications, including budget limitations and timetables, ensuring that the project strategies meet the clients' expectations. They also identify complexities, as well as potential risks, and develop recommendations to mitigate delays and complications on project terms. An engineering analyst creates comprehensive reports of their findings and suggestions, including their data analysis and other relevant information to improve business functions and maintain strong relationships with business partners.

Digital analyst vs engineering analyst salary

Digital analysts and engineering analysts have different pay scales, as shown below.

Digital AnalystEngineering Analyst
Average salary$83,493$81,650
Salary rangeBetween $61,000 And $112,000Between $59,000 And $111,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateWashingtonNew Hampshire
Best paying companyMayo ClinicMeta
Best paying industryRetailEnergy

Differences between digital analyst and engineering analyst education

There are a few differences between a digital analyst and an engineering analyst in terms of educational background:

Digital AnalystEngineering Analyst
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 71%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaNorthwestern University

Digital analyst vs engineering analyst demographics

Here are the differences between digital analysts' and engineering analysts' demographics:

Digital AnalystEngineering Analyst
Average age3744
Gender ratioMale, 69.5% Female, 30.5%Male, 67.5% Female, 32.5%
Race ratioBlack or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.6% American Indian and Alaska Native, 0.1%Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%
LGBT Percentage10%11%

Differences between digital analyst and engineering analyst duties and responsibilities

Digital analyst example responsibilities.

  • Work with key stakeholders to define and manage online customer insights through definition of KPIs, web metrics capabilities and reporting.
  • Manage analytics for social media platforms utilizing BrandWatch for competitive analysis and Hootsuite for social listening management.
  • Handle daily maintenance and troubleshoot issues.
  • Track and prove ROI from digital sales efforts.
  • Work with Java developers to include security in SDLC.
  • Perform troubleshoot on content and perform tests on the same.
  • Show more

Engineering analyst example responsibilities.

  • Track and manage SAN storage disk usage.
  • Manage websites on WordPress, Drupal, and various industry-specific CMS.
  • Manage logistics for inventory and company products, meeting strict deadlines and specifications base upon conformance.
  • Motivate professional that strategically lead HVAC design changes and improvements to generate cost savings and increase productivity.
  • Manage engineering operations and budgets, monitoring spending and assessing performance measures; manage several operation budgets relating to HVAC.
  • Work with WordPress platform, in addition to JavaScript, HTML and CSS to make modifications as necessary.
  • Show more

Digital analyst vs engineering analyst skills

Common digital analyst skills
  • Digital Marketing, 10%
  • Google Analytics, 9%
  • Tableau, 6%
  • Visualization, 5%
  • SQL, 5%
  • A/B, 5%
Common engineering analyst skills
  • Screaming Frog, 8%
  • Digital Marketing, 8%
  • Google Analytics, 5%
  • Keyword Research, 5%
  • Strong Analytical, 4%
  • Search Engine Optimization, 4%

Browse business and financial jobs