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The differences between digital analysts and senior research analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital analyst and a senior research analyst. Additionally, a digital analyst has an average salary of $83,493, which is higher than the $75,056 average annual salary of a senior research analyst.
The top three skills for a digital analyst include digital marketing, google analytics and tableau. The most important skills for a senior research analyst are analytics, data analysis, and data collection.
| Digital Analyst | Senior Research Analyst | |
| Yearly salary | $83,493 | $75,056 |
| Hourly rate | $40.14 | $36.08 |
| Growth rate | 19% | 19% |
| Number of jobs | 46,202 | 71,891 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 68% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A digital analyst's role is to perform research and analysis on a company's digital assets, including the market and consumers, aiming for brand awareness and profitability. Their responsibilities often revolve around coordinating with different departments within the company to gather accurate data, devising strategies for digital optimization, helping marketing teams by performing analyses on campaigns and projects, and translating data into less complicated terms. Furthermore, as a digital analyst, it is essential to maintain records, update databases, and even participate in the company's digital marketing efforts.
The duties of a senior research analyst depend on one's line of work or industry of employment. Typically, their responsibilities revolve around coordinating with different departments to gather necessary data, performing research and analysis to identify consumer and market needs, finding new business opportunities, and devising strategies to optimize workflow and workforce processes. Furthermore, as a senior research analyst, it is essential to lead and encourage the team members and serve as a mentor to junior analysts, all while implementing the company's policies and regulations.
Digital analysts and senior research analysts have different pay scales, as shown below.
| Digital Analyst | Senior Research Analyst | |
| Average salary | $83,493 | $75,056 |
| Salary range | Between $61,000 And $112,000 | Between $57,000 And $98,000 |
| Highest paying City | San Francisco, CA | Olympia, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Mayo Clinic | JPMorgan Chase & Co. |
| Best paying industry | Retail | Finance |
There are a few differences between a digital analyst and a senior research analyst in terms of educational background:
| Digital Analyst | Senior Research Analyst | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 68% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital analysts' and senior research analysts' demographics:
| Digital Analyst | Senior Research Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 69.5% Female, 30.5% | Male, 54.1% Female, 45.9% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.6% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.0% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |