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The differences between digital communication specialists and marketing communications specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a digital communication specialist, becoming a marketing communications specialist takes usually requires 4-6 years. Additionally, a digital communication specialist has an average salary of $59,208, which is higher than the $53,993 average annual salary of a marketing communications specialist.
The top three skills for a digital communication specialist include digital communications, digital marketing and wordpress. The most important skills for a marketing communications specialist are digital marketing, project management, and graphic design.
| Digital Communication Specialist | Marketing Communications Specialist | |
| Yearly salary | $59,208 | $53,993 |
| Hourly rate | $28.47 | $25.96 |
| Growth rate | 8% | 19% |
| Number of jobs | 29,197 | 95,444 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 79% |
| Average age | 42 | 37 |
| Years of experience | 4 | 6 |
A digital communication specialist is responsible for managing and analyzing the effectiveness of media campaigns and digital presence. Digital communication specialists create engaging content to publish on various media outlets that would highlight the company's services and other requirements. They may also connect with the existing and potential customers by responding to their inquiries and requests and acknowledging their concerns. A digital communication specialist must have excellent communication and technical skills, especially in utilizing software tools and programs to design attractive content that would engage the target audience.
A marketing communications specialist is an individual who is responsible for creating all the marketing materials that are distributed to customers to increase brand awareness for the company's products or services. To create these materials, marketing communications specialists must collaborate with graphic design teams. They are required to track their marketing performance so that they can identify ways to improve their marketing strategies. Marketing communications specialists must also set up interviews and press conferences as part of their marketing campaign.
Digital communication specialists and marketing communications specialists have different pay scales, as shown below.
| Digital Communication Specialist | Marketing Communications Specialist | |
| Average salary | $59,208 | $53,993 |
| Salary range | Between $45,000 And $77,000 | Between $36,000 And $80,000 |
| Highest paying City | Trenton, NJ | Seattle, WA |
| Highest paying state | New Jersey | Delaware |
| Best paying company | McKinsey & Company Inc | Apple |
| Best paying industry | Health Care | Technology |
There are a few differences between a digital communication specialist and a marketing communications specialist in terms of educational background:
| Digital Communication Specialist | Marketing Communications Specialist | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 79% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between digital communication specialists' and marketing communications specialists' demographics:
| Digital Communication Specialist | Marketing Communications Specialist | |
| Average age | 42 | 37 |
| Gender ratio | Male, 48.1% Female, 51.9% | Male, 28.0% Female, 72.0% |
| Race ratio | Black or African American, 10.5% Unknown, 4.9% Hispanic or Latino, 12.3% Asian, 5.4% White, 66.3% American Indian and Alaska Native, 0.6% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 12% | 10% |