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The differences between digital communications managers and social media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital communications manager and a social media manager. Additionally, a social media manager has an average salary of $70,287, which is higher than the $70,102 average annual salary of a digital communications manager.
The top three skills for a digital communications manager include SEO, powerpoint and A/B. The most important skills for a social media manager are instagram, twitter, and digital marketing.
| Digital Communications Manager | Social Media Manager | |
| Yearly salary | $70,102 | $70,287 |
| Hourly rate | $33.70 | $33.79 |
| Growth rate | 10% | 10% |
| Number of jobs | 74,036 | 105,475 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital communications manager is an individual who is responsible for promoting the products and goals of an organization to the public using the latest digital marketing strategies. Digital communications managers are required to supervise the daily ownership of the content and management of the organization's website and other digital platforms owned by them. They must work closely with the organization's campaign staff so that they can identify compelling ideas for web stories and maintain a content pipeline. Digital communications managers are also required to be up-to-date with current digital trends and developments.
Social media managers are responsible for representing the company's business through social media channels. They help the company grow by enhancing its presence via social networks. Primarily, they need to implement marketing plans and identify their target clients and create a content schedule. Their duties include implementing and strategizing digital marketing campaigns. They support the development of brand identity and promotional strategies. Candidates for the job must be excellent in communication skills, have in-depth knowledge of how social platforms work, and easily understand the target audience.
Digital communications managers and social media managers have different pay scales, as shown below.
| Digital Communications Manager | Social Media Manager | |
| Average salary | $70,102 | $70,287 |
| Salary range | Between $45,000 And $107,000 | Between $50,000 And $98,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Rhode Island | Washington |
| Best paying company | Citi | Microsoft |
| Best paying industry | Media | Technology |
There are a few differences between a digital communications manager and a social media manager in terms of educational background:
| Digital Communications Manager | Social Media Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 79% |
| Most common major | Communication | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital communications managers' and social media managers' demographics:
| Digital Communications Manager | Social Media Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 42.9% Female, 57.1% | Male, 38.9% Female, 61.1% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |