Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between digital content specialists and content creators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a digital content specialist, becoming a content creator takes usually requires 2-4 years. Additionally, a content creator has an average salary of $61,988, which is higher than the $54,127 average annual salary of a digital content specialist.
The top three skills for a digital content specialist include digital content, digital marketing and content strategy. The most important skills for a content creator are content creation, instagram, and digital content.
| Digital Content Specialist | Content Creator | |
| Yearly salary | $54,127 | $61,988 |
| Hourly rate | $26.02 | $29.80 |
| Growth rate | 19% | 13% |
| Number of jobs | 45,100 | 9,142 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 77% |
| Average age | 37 | 37 |
| Years of experience | 6 | 4 |
Digital content specialists are employees who work on the writings and posts that an official company page publishes digitally. This content may be posted on the company website or social media pages. Digital content specialists should be able to write, edit, and proofread posts before publishing them. They should also be familiar with the company's branding so that the contents they publish are consistent with the branding and overall image of the company. They carefully curate posts to ensure that every content they have is in line with the company image. Digital content specialists should be familiar with the current trends in the digital landscape and should also be technologically-savvy.
A content creator is primarily responsible for producing written, verbal, and visual materials that promote products and services to a particular audience. In a company setting, a content creator adheres to managers or senior creators' directives, fact-check and review data, coordinate with other staff such as graphic artists, and participate in developing promotional materials. Moreover, a content creator utilizes social media for brand awareness. They must maintain knowledge of the latest trends, create content that captures the public's interest, and engage with clients, all while adhering to the company's policies and regulations.
Digital content specialists and content creators have different pay scales, as shown below.
| Digital Content Specialist | Content Creator | |
| Average salary | $54,127 | $61,988 |
| Salary range | Between $39,000 And $74,000 | Between $38,000 And $99,000 |
| Highest paying City | Seattle, WA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | National Railroad Passenger Corporation | |
| Best paying industry | Hospitality | Internet |
There are a few differences between a digital content specialist and a content creator in terms of educational background:
| Digital Content Specialist | Content Creator | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 77% |
| Most common major | Communication | Communication |
| Most common college | Harvard University | Harvard University |
Here are the differences between digital content specialists' and content creators' demographics:
| Digital Content Specialist | Content Creator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 47.4% Female, 52.6% | Male, 55.7% Female, 44.3% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.7% White, 67.6% American Indian and Alaska Native, 0.1% | Black or African American, 7.2% Unknown, 6.7% Hispanic or Latino, 13.3% Asian, 10.7% White, 61.7% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 9% |