Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between digital content specialists and content specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital content specialist and a content specialist. Additionally, a content specialist has an average salary of $66,018, which is higher than the $54,127 average annual salary of a digital content specialist.
The top three skills for a digital content specialist include digital content, digital marketing and content strategy. The most important skills for a content specialist are customer service, digital marketing, and wordpress.
| Digital Content Specialist | Content Specialist | |
| Yearly salary | $54,127 | $66,018 |
| Hourly rate | $26.02 | $31.74 |
| Growth rate | 19% | 19% |
| Number of jobs | 45,100 | 40,346 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Digital content specialists are employees who work on the writings and posts that an official company page publishes digitally. This content may be posted on the company website or social media pages. Digital content specialists should be able to write, edit, and proofread posts before publishing them. They should also be familiar with the company's branding so that the contents they publish are consistent with the branding and overall image of the company. They carefully curate posts to ensure that every content they have is in line with the company image. Digital content specialists should be familiar with the current trends in the digital landscape and should also be technologically-savvy.
A content specialist's role is to create strategies in developing captivating and engaging content to boost brand awareness and interest in a company. Their responsibilities revolve around conducting research and analysis of marketing conditions to identify new opportunities, keeping abreast of the latest trends, producing presentations and progress reports, and creating content through various mediums such as social media and print materials. Furthermore, it is essential to coordinate with managers and other content creators, all while adhering to the company's policies and standards.
Digital content specialists and content specialists have different pay scales, as shown below.
| Digital Content Specialist | Content Specialist | |
| Average salary | $54,127 | $66,018 |
| Salary range | Between $39,000 And $74,000 | Between $52,000 And $83,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | New Jersey |
| Best paying company | National Railroad Passenger Corporation | Meta |
| Best paying industry | Hospitality | Health Care |
There are a few differences between a digital content specialist and a content specialist in terms of educational background:
| Digital Content Specialist | Content Specialist | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 76% |
| Most common major | Communication | Communication |
| Most common college | Harvard University | University of Georgia |
Here are the differences between digital content specialists' and content specialists' demographics:
| Digital Content Specialist | Content Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 47.4% Female, 52.6% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.7% White, 67.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.0% White, 66.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |