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The differences between digital marketing managers and digital marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital marketing manager and a digital marketing strategist. Additionally, a digital marketing manager has an average salary of $99,563, which is higher than the $65,114 average annual salary of a digital marketing strategist.
The top three skills for a digital marketing manager include digital marketing, google analytics and email marketing. The most important skills for a digital marketing strategist are digital marketing, google analytics, and email marketing.
| Digital Marketing Manager | Digital Marketing Strategist | |
| Yearly salary | $99,563 | $65,114 |
| Hourly rate | $47.87 | $31.30 |
| Growth rate | 10% | 10% |
| Number of jobs | 126,137 | 92,459 |
| Job satisfaction | - | 4 |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
A digital marketing strategist is an individual who is responsible for managing the digital strategy of a client's brand and connects digitally to all other aspects of the business. Digital marketing strategists must handle the daily operations of the agency's projects, such as research, scope development, creative briefing, and job execution. They must develop trusting relationships between clients and the agency's partners. Digital marketing strategists must also manage the work and professional development of project managers to ensure that the team is aligned with the client's requirements.
Digital marketing managers and digital marketing strategists have different pay scales, as shown below.
| Digital Marketing Manager | Digital Marketing Strategist | |
| Average salary | $99,563 | $65,114 |
| Salary range | Between $71,000 And $138,000 | Between $48,000 And $87,000 |
| Highest paying City | San Francisco, CA | Jersey City, NJ |
| Highest paying state | New Jersey | Rhode Island |
| Best paying company | Conrad N. Hilton Foundation | Northern Trust |
| Best paying industry | - | Start-up |
There are a few differences between a digital marketing manager and a digital marketing strategist in terms of educational background:
| Digital Marketing Manager | Digital Marketing Strategist | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Most common major | Marketing | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing managers' and digital marketing strategists' demographics:
| Digital Marketing Manager | Digital Marketing Strategist | |
| Average age | 39 | 39 |
| Gender ratio | Male, 56.0% Female, 44.0% | Male, 55.9% Female, 44.1% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |