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Digital project manager vs brand manager

The differences between digital project managers and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital project manager and a brand manager. Additionally, a brand manager has an average salary of $97,789, which is higher than the $86,043 average annual salary of a digital project manager.

The top three skills for a digital project manager include project management, digital marketing and wordpress. The most important skills for a brand manager are brand management, digital marketing, and customer service.

Digital project manager vs brand manager overview

Digital Project ManagerBrand Manager
Yearly salary$86,043$97,789
Hourly rate$41.37$47.01
Growth rate10%10%
Number of jobs170,687127,429
Job satisfaction--
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does a digital project manager do?

Digital Project Managers oversee specific projects or long-term initiatives in the company. They specialize in digital projects such as company websites, mobile applications, online content, and e-commerce platforms. They ensure that the project is progressing based on the projected timeline. They manage tasks and delegate accordingly. Digital Project Managers also handle the project's budget. They ensure that resources are properly allocated. At the end of the project, they make sure that all of the project goals are met.

What does a brand manager do?

A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.

Digital project manager vs brand manager salary

Digital project managers and brand managers have different pay scales, as shown below.

Digital Project ManagerBrand Manager
Average salary$86,043$97,789
Salary rangeBetween $57,000 And $128,000Between $72,000 And $131,000
Highest paying CitySan Francisco, CAParsippany-Troy Hills, NJ
Highest paying stateCaliforniaRhode Island
Best paying companyAppleMeta
Best paying industryMediaManufacturing

Differences between digital project manager and brand manager education

There are a few differences between a digital project manager and a brand manager in terms of educational background:

Digital Project ManagerBrand Manager
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Digital project manager vs brand manager demographics

Here are the differences between digital project managers' and brand managers' demographics:

Digital Project ManagerBrand Manager
Average age3939
Gender ratioMale, 44.4% Female, 55.6%Male, 51.5% Female, 48.5%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between digital project manager and brand manager duties and responsibilities

Digital project manager example responsibilities.

  • Manage ongoing site optimization according to SEO and SEM best practices.
  • Utilize and manage development in ecommerce and CMS platforms including Magento, Wordpress and Drupal.
  • Manage SEO client strategies throughout the duration of the project and after the project is completed.
  • Manage new site design, data integration and front-end programming and customer relationships management (CRM) programs.
  • Manage day-to day project responsibilities for all digital components for a new CRM campaign for the Wendy s account.
  • Manage all business and website development efforts for the online marketing team, including support of three B2C businesses.
  • Show more

Brand manager example responsibilities.

  • Direct and coordinate photo shoots; conduct live training sessions; manage marketing asset library; CRM strategy.
  • Manage paid search campaigns including keyword generation, ad copy testing, landing page optimization, PPC and SEM.
  • Manage global product development teams with cross-functional oversight for manufacturing, sourcing, finance, design and supply chain management.
  • Manage POS merchandising and distribution of promotional items.
  • Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
  • Obtain certification through a cheese and wine class.
  • Show more

Digital project manager vs brand manager skills

Common digital project manager skills
  • Project Management, 15%
  • Digital Marketing, 12%
  • WordPress, 5%
  • Client Facing, 3%
  • Jira, 3%
  • Digital Transformation, 3%
Common brand manager skills
  • Brand Management, 8%
  • Digital Marketing, 7%
  • Customer Service, 5%
  • Project Management, 5%
  • Brand Marketing, 5%
  • Product Development, 4%

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