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Digital project manager vs digital marketing manager

The differences between digital project managers and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital project manager and a digital marketing manager. Additionally, a digital marketing manager has an average salary of $99,563, which is higher than the $86,043 average annual salary of a digital project manager.

The top three skills for a digital project manager include project management, digital marketing and wordpress. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.

Digital project manager vs digital marketing manager overview

Digital Project ManagerDigital Marketing Manager
Yearly salary$86,043$99,563
Hourly rate$41.37$47.87
Growth rate10%10%
Number of jobs170,687126,137
Job satisfaction--
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 77%
Average age3939
Years of experience1010

What does a digital project manager do?

Digital Project Managers oversee specific projects or long-term initiatives in the company. They specialize in digital projects such as company websites, mobile applications, online content, and e-commerce platforms. They ensure that the project is progressing based on the projected timeline. They manage tasks and delegate accordingly. Digital Project Managers also handle the project's budget. They ensure that resources are properly allocated. At the end of the project, they make sure that all of the project goals are met.

What does a digital marketing manager do?

As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.

Digital project manager vs digital marketing manager salary

Digital project managers and digital marketing managers have different pay scales, as shown below.

Digital Project ManagerDigital Marketing Manager
Average salary$86,043$99,563
Salary rangeBetween $57,000 And $128,000Between $71,000 And $138,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaNew Jersey
Best paying companyAppleConrad N. Hilton Foundation
Best paying industryMedia-

Differences between digital project manager and digital marketing manager education

There are a few differences between a digital project manager and a digital marketing manager in terms of educational background:

Digital Project ManagerDigital Marketing Manager
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 77%
Most common majorBusinessMarketing
Most common collegeUniversity of GeorgiaUniversity of Georgia

Digital project manager vs digital marketing manager demographics

Here are the differences between digital project managers' and digital marketing managers' demographics:

Digital Project ManagerDigital Marketing Manager
Average age3939
Gender ratioMale, 44.4% Female, 55.6%Male, 56.0% Female, 44.0%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between digital project manager and digital marketing manager duties and responsibilities

Digital project manager example responsibilities.

  • Manage ongoing site optimization according to SEO and SEM best practices.
  • Utilize and manage development in ecommerce and CMS platforms including Magento, Wordpress and Drupal.
  • Manage SEO client strategies throughout the duration of the project and after the project is completed.
  • Manage new site design, data integration and front-end programming and customer relationships management (CRM) programs.
  • Manage day-to day project responsibilities for all digital components for a new CRM campaign for the Wendy s account.
  • Manage all business and website development efforts for the online marketing team, including support of three B2C businesses.
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Digital marketing manager example responsibilities.

  • Manage social media accounts; more than double Instagram & Facebook followers.
  • Manage corporate website, online campaigns for customers, opt-ins, and Intranet.
  • Manage all QA and UAT to ensure all web enhancements meet business requirements.
  • Manage social media strategy for clients, with a primary emphasis on Facebook and banner advertising.
  • Manage online marketing collateral including AdWords, email, banner creative, blogs, twitter, etc.
  • Roll out new web CMS to manage all pages as well as provide additional functionality for content publishers.
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Digital project manager vs digital marketing manager skills

Common digital project manager skills
  • Project Management, 15%
  • Digital Marketing, 12%
  • WordPress, 5%
  • Client Facing, 3%
  • Jira, 3%
  • Digital Transformation, 3%
Common digital marketing manager skills
  • Digital Marketing, 24%
  • Google Analytics, 5%
  • Email Marketing, 5%
  • Marketing Campaigns, 4%
  • Project Management, 3%
  • B Testing, 3%

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