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Digital project manager vs marketing manager/project manager

The differences between digital project managers and marketing manager/project managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital project manager and a marketing manager/project manager. Additionally, a digital project manager has an average salary of $86,043, which is higher than the $78,368 average annual salary of a marketing manager/project manager.

The top three skills for a digital project manager include project management, digital marketing and wordpress. The most important skills for a marketing manager/project manager are project management, digital marketing, and marketing campaigns.

Digital project manager vs marketing manager/project manager overview

Digital Project ManagerMarketing Manager/Project Manager
Yearly salary$86,043$78,368
Hourly rate$41.37$37.68
Growth rate10%10%
Number of jobs170,687187,949
Job satisfaction--
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 77%
Average age3939
Years of experience1010

What does a digital project manager do?

Digital Project Managers oversee specific projects or long-term initiatives in the company. They specialize in digital projects such as company websites, mobile applications, online content, and e-commerce platforms. They ensure that the project is progressing based on the projected timeline. They manage tasks and delegate accordingly. Digital Project Managers also handle the project's budget. They ensure that resources are properly allocated. At the end of the project, they make sure that all of the project goals are met.

What does a marketing manager/project manager do?

A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.

Digital project manager vs marketing manager/project manager salary

Digital project managers and marketing manager/project managers have different pay scales, as shown below.

Digital Project ManagerMarketing Manager/Project Manager
Average salary$86,043$78,368
Salary rangeBetween $57,000 And $128,000Between $56,000 And $109,000
Highest paying CitySan Francisco, CACarson City, NV
Highest paying stateCaliforniaNevada
Best paying companyAppleMeta
Best paying industryMediaTechnology

Differences between digital project manager and marketing manager/project manager education

There are a few differences between a digital project manager and a marketing manager/project manager in terms of educational background:

Digital Project ManagerMarketing Manager/Project Manager
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 77%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Digital project manager vs marketing manager/project manager demographics

Here are the differences between digital project managers' and marketing manager/project managers' demographics:

Digital Project ManagerMarketing Manager/Project Manager
Average age3939
Gender ratioMale, 44.4% Female, 55.6%Male, 38.1% Female, 61.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between digital project manager and marketing manager/project manager duties and responsibilities

Digital project manager example responsibilities.

  • Manage ongoing site optimization according to SEO and SEM best practices.
  • Utilize and manage development in ecommerce and CMS platforms including Magento, Wordpress and Drupal.
  • Manage SEO client strategies throughout the duration of the project and after the project is completed.
  • Manage new site design, data integration and front-end programming and customer relationships management (CRM) programs.
  • Manage day-to day project responsibilities for all digital components for a new CRM campaign for the Wendy s account.
  • Manage all business and website development efforts for the online marketing team, including support of three B2C businesses.
  • Show more

Marketing manager/project manager example responsibilities.

  • Manage client's $120K SEM budget; make allocations toward competitor analysis, keyword research and linking strategies.
  • Manage SEO and SEM programs including optimization of landing pages and A/B campaign testing with PPC and social media ads.
  • Define and program manage nurture campaigns utilizing CRM database.
  • Manage sensitive digital and print archives of value historic and current photography.
  • Plan and manage communication projects including writing newsletters, brochures, annual reports and producing videos and PowerPoint presentations.
  • Assist in developing websites by writing HTML5, CSS, and JavaScript code.
  • Show more

Digital project manager vs marketing manager/project manager skills

Common digital project manager skills
  • Project Management, 15%
  • Digital Marketing, 12%
  • WordPress, 5%
  • Client Facing, 3%
  • Jira, 3%
  • Digital Transformation, 3%
Common marketing manager/project manager skills
  • Project Management, 17%
  • Digital Marketing, 12%
  • Marketing Campaigns, 7%
  • PowerPoint, 5%
  • Email Campaigns, 3%
  • Email Marketing, 3%

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