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Digital project manager vs media manager

The differences between digital project managers and media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital project manager and a media manager. Additionally, a media manager has an average salary of $96,475, which is higher than the $86,043 average annual salary of a digital project manager.

The top three skills for a digital project manager include project management, digital marketing and wordpress. The most important skills for a media manager are digital marketing, kpis, and media planning.

Digital project manager vs media manager overview

Digital Project ManagerMedia Manager
Yearly salary$86,043$96,475
Hourly rate$41.37$46.38
Growth rate10%10%
Number of jobs170,687110,888
Job satisfaction--
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 81%
Average age3939
Years of experience1010

What does a digital project manager do?

Digital Project Managers oversee specific projects or long-term initiatives in the company. They specialize in digital projects such as company websites, mobile applications, online content, and e-commerce platforms. They ensure that the project is progressing based on the projected timeline. They manage tasks and delegate accordingly. Digital Project Managers also handle the project's budget. They ensure that resources are properly allocated. At the end of the project, they make sure that all of the project goals are met.

What does a media manager do?

Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.

Digital project manager vs media manager salary

Digital project managers and media managers have different pay scales, as shown below.

Digital Project ManagerMedia Manager
Average salary$86,043$96,475
Salary rangeBetween $57,000 And $128,000Between $66,000 And $140,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaPennsylvania
Best paying companyAppleMeta
Best paying industryMediaAutomotive

Differences between digital project manager and media manager education

There are a few differences between a digital project manager and a media manager in terms of educational background:

Digital Project ManagerMedia Manager
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 81%
Most common majorBusinessCommunication
Most common collegeUniversity of GeorgiaUniversity of Georgia

Digital project manager vs media manager demographics

Here are the differences between digital project managers' and media managers' demographics:

Digital Project ManagerMedia Manager
Average age3939
Gender ratioMale, 44.4% Female, 55.6%Male, 51.7% Female, 48.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between digital project manager and media manager duties and responsibilities

Digital project manager example responsibilities.

  • Manage ongoing site optimization according to SEO and SEM best practices.
  • Utilize and manage development in ecommerce and CMS platforms including Magento, Wordpress and Drupal.
  • Manage SEO client strategies throughout the duration of the project and after the project is completed.
  • Manage new site design, data integration and front-end programming and customer relationships management (CRM) programs.
  • Manage day-to day project responsibilities for all digital components for a new CRM campaign for the Wendy s account.
  • Manage all business and website development efforts for the online marketing team, including support of three B2C businesses.
  • Show more

Media manager example responsibilities.

  • Manage B2C media campaigns from inception to reporting.
  • Evaluate, select and manage relationships with PPC technology vendors.
  • Lead intranet and internet maintenance, content, development and marketing.
  • Execute vendor fund campaigns to achieve KPIs base on each individual brand s needs and drive ecommerce sales.
  • Utilize CRM software to maintain contacts, leads, ad sales, sales reports and advertisement run sheets.
  • Manage search engine optimization (SEO) and pay-per-click (PPC) advertising for several B2B and health care clients.
  • Show more

Digital project manager vs media manager skills

Common digital project manager skills
  • Project Management, 15%
  • Digital Marketing, 12%
  • WordPress, 5%
  • Client Facing, 3%
  • Jira, 3%
  • Digital Transformation, 3%
Common media manager skills
  • Digital Marketing, 19%
  • KPIs, 5%
  • Media Planning, 4%
  • Media Management, 4%
  • PowerPoint, 4%
  • Google Analytics, 3%

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