Director of events vs events marketing manager

The differences between directors of events and events marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a director of events, becoming an events marketing manager takes usually requires 8-10 years. Additionally, an events marketing manager has an average salary of $80,575, which is higher than the $65,971 average annual salary of a director of events.

The top three skills for a director of events include customer service, event management and customer satisfaction. The most important skills for an events marketing manager are digital marketing, event planning, and project management.

Director of events vs events marketing manager overview

	Director Of Events	Events Marketing Manager
Yearly salary	$65,971	$80,575
Hourly rate	$31.72	$38.74
Growth rate	18%	10%
Number of jobs	8,520	113,348
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 83%
Average age	38	39
Years of experience	2	10

What does a director of events do?

An event director or director of the event is responsible for organizing a successful execution of an event. This job is demanding and involves a varied range of tasks and obligations, from planning and overseeing the cast and crew recruited, supervise training for effective execution of the event. They manage how to effectively deal with people from staff and crew to sponsors, and talents, especially in tight schedules and difficult circumstances. Moreover, the event director is the representative of the event when dealing with the benefactors of the event, media group for promotion coverage, and people outside the industry.

What does an events marketing manager do?

An events marketing manager specializes in overseeing the events marketing operations in a company, aiming to improve brand awareness and reach sales targets. Their responsibilities revolve around developing concepts and strategies, liaising with suppliers and other external agencies, coordinating different departments, and utilizing resources. An events marketing manager may also perform clerical tasks such as producing progress reports, preparing presentations, responding to inquiries and concerns, monitoring the budget, and managing schedules. Furthermore, as a manager, it is essential to lead and encourage the team, all while adhering to each project's deadlines and goals.

Director of events vs events marketing manager salary

Directors of events and events marketing managers have different pay scales, as shown below.

	Director Of Events	Events Marketing Manager
Average salary	$65,971	$80,575
Salary range	Between $38,000 And $112,000	Between $59,000 And $108,000
Highest paying City	Boston, MA	San Francisco, CA
Highest paying state	Massachusetts	California
Best paying company	CrowdStrike	Meta
Best paying industry	Technology	Technology

Differences between director of events and events marketing manager education

There are a few differences between a director of events and an events marketing manager in terms of educational background:

	Director Of Events	Events Marketing Manager
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 83%
Most common major	Business	Business
Most common college	San Diego State University	University of Georgia

Director of events vs events marketing manager demographics

Here are the differences between directors of events' and events marketing managers' demographics:

	Director Of Events	Events Marketing Manager
Average age	38	39
Gender ratio	Male, 34.1% Female, 65.9%	Male, 25.4% Female, 74.6%
Race ratio	Black or African American, 11.2% Unknown, 4.7% Hispanic or Latino, 16.2% Asian, 5.9% White, 61.8% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	16%	10%

Differences between director of events and events marketing manager duties and responsibilities

Director of events example responsibilities.

Manage a team of employees with responsibilities of 40,000 sq.
Create, update and manage donor databases, invitation and RSVP lists, and seating charts.
Conduct ROI analysis to ensure effective allocation of corporate funds and staffing resources to achieve business and sales objectives.
Manage weekly BEO meetings to discuss the upcoming events with other department heads to ensure the proper execution of all events.
Maximize revenue by upselling and managing clients' budgets effectively.
Manage all aspects of these events and act as onsite manager to ensure meeting are delivered effectively and professionally.

Events marketing manager example responsibilities.

Generate and manage new corporate business for this NYC club/venue.
Create a Facebook page to promote the event; raise awareness and lead to a sell out event.
Research and negotiate contracts with vendors across the county and manage the formal RFP process from beginning to end.
Manage internal communication for Intranet site.
Manage and implement CRM, all-client communication strategies and practice-specific communication strategies.
Manage CRM program including development and enforcement of internal protocols and database management.

Director of events vs events marketing manager skills

Common director of events skills

Customer Service, 15%
Event Management, 8%
Customer Satisfaction, 7%
Event Planning, 7%
Audio Visual, 6%
Booking, 6%

Common events marketing manager skills

Digital Marketing, 7%
Event Planning, 6%
Project Management, 6%
ROI, 6%
Event Management, 5%
Trade Shows, 5%

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Director Of Events
Director Of Events vs Events Marketing Manager

Updated January 8, 2025

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