Director of marketing and advertising vs advertising manager

The differences between directors of marketing and advertising and advertising managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a director of marketing and advertising, becoming an advertising manager takes usually requires 4-6 years. Additionally, an advertising manager has an average salary of $93,050, which is higher than the $91,487 average annual salary of a director of marketing and advertising.

The top three skills for a director of marketing and advertising include promotional campaigns, marketing campaigns and market research. The most important skills for an advertising manager are digital marketing, marketing campaigns, and SEO.

Director of marketing and advertising vs advertising manager overview

	Director Of Marketing And Advertising	Advertising Manager
Yearly salary	$91,487	$93,050
Hourly rate	$43.98	$44.74
Growth rate	10%	10%
Number of jobs	104,526	43,083
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 77%
Average age	39	39
Years of experience	10	6

Director of marketing and advertising vs advertising manager salary

Directors of marketing and advertising and advertising managers have different pay scales, as shown below.

	Director Of Marketing And Advertising	Advertising Manager
Average salary	$91,487	$93,050
Salary range	Between $54,000 And $154,000	Between $61,000 And $141,000
Highest paying City	-	Burlingame, CA
Highest paying state	-	Nevada
Best paying company	-	Apple
Best paying industry	-	Finance

Differences between director of marketing and advertising and advertising manager education

There are a few differences between a director of marketing and advertising and an advertising manager in terms of educational background:

	Director Of Marketing And Advertising	Advertising Manager
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 77%
Most common major	Business	Business
Most common college	University of Georgia	Northwestern University

Director of marketing and advertising vs advertising manager demographics

Here are the differences between directors of marketing and advertising' and advertising managers' demographics:

	Director Of Marketing And Advertising	Advertising Manager
Average age	39	39
Gender ratio	Male, 53.7% Female, 46.3%	Male, 43.4% Female, 56.6%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 11.9% Asian, 7.6% White, 72.0% American Indian and Alaska Native, 0.4%
LGBT Percentage	10%	10%

Differences between director of marketing and advertising and advertising manager duties and responsibilities

Director of marketing and advertising example responsibilities.

Manage the Facebook page daily, answering customer questions and responding to customer feedback.
Focus on clear and consistent brand message, image and identity to elevate brand awareness and achieve measurable ROI.
Develop customer contact management strategy and database which manage and track customer contacts that have not exist before.
Optimize media program by transitioning dollars used in low performing print vehicles to higher ROI media.
Maintain website advertising and Facebook traffic presence for newspaper properties.
Conduct extensive marketing research and database analysis and determine status of margin borrowing product usage and barriers to its use.

Advertising manager example responsibilities.

Design and manage CRM, email marketing and database systems for B2B and B2C environment.
Manage all advertising and product reselling opportunities, represent the company at trade shows and handle SEO.
Lead corporate rebranding efforts to reflect proprietary technology and high-end international market.
Work with NYC base advertising and media agencies.
Build and maintain company work portfolio and Facebook page.
Test and expand marketing programs to include content seeding, and SEM.

Director of marketing and advertising vs advertising manager skills

Common director of marketing and advertising skills

Promotional Campaigns, 16%
Marketing Campaigns, 9%
Market Research, 6%
Press Releases, 5%
Graphic Design, 4%
Search Engine Optimization, 4%

Common advertising manager skills

Digital Marketing, 13%
Marketing Campaigns, 10%
SEO, 8%
PPC, 8%
SEM, 8%
Facebook, 6%

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Director Of Marketing And Advertising
Director Of Marketing And Advertising vs Advertising Manager

Updated January 8, 2025

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