Director of marketing and advertising vs director of client relations

The differences between directors of marketing and advertising and directors of client relations can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a director of marketing and advertising, becoming a director of client relations takes usually requires 2-4 years. Additionally, a director of client relations has an average salary of $116,480, which is higher than the $91,487 average annual salary of a director of marketing and advertising.

The top three skills for a director of marketing and advertising include promotional campaigns, marketing campaigns and market research. The most important skills for a director of client relations are project management, client issues, and healthcare.

Director of marketing and advertising vs director of client relations overview

	Director Of Marketing And Advertising	Director Of Client Relations
Yearly salary	$91,487	$116,480
Hourly rate	$43.98	$56.00
Growth rate	10%	8%
Number of jobs	104,526	63,226
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 74%
Average age	39	42
Years of experience	10	4

Director of marketing and advertising vs director of client relations salary

Directors of marketing and advertising and directors of client relations have different pay scales, as shown below.

	Director Of Marketing And Advertising	Director Of Client Relations
Average salary	$91,487	$116,480
Salary range	Between $54,000 And $154,000	Between $82,000 And $163,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	Washington
Best paying company	-	Cambridge Associates
Best paying industry	-	Technology

Differences between director of marketing and advertising and director of client relations education

There are a few differences between a director of marketing and advertising and a director of client relations in terms of educational background:

	Director Of Marketing And Advertising	Director Of Client Relations
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 74%
Most common major	Business	Business
Most common college	University of Georgia	Stanford University

Director of marketing and advertising vs director of client relations demographics

Here are the differences between directors of marketing and advertising' and directors of client relations' demographics:

	Director Of Marketing And Advertising	Director Of Client Relations
Average age	39	42
Gender ratio	Male, 53.7% Female, 46.3%	Male, 45.2% Female, 54.8%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.1% American Indian and Alaska Native, 0.4%
LGBT Percentage	10%	16%

Differences between director of marketing and advertising and director of client relations duties and responsibilities

Director of marketing and advertising example responsibilities.

Manage the Facebook page daily, answering customer questions and responding to customer feedback.
Focus on clear and consistent brand message, image and identity to elevate brand awareness and achieve measurable ROI.
Develop customer contact management strategy and database which manage and track customer contacts that have not exist before.
Optimize media program by transitioning dollars used in low performing print vehicles to higher ROI media.
Maintain website advertising and Facebook traffic presence for newspaper properties.
Conduct extensive marketing research and database analysis and determine status of margin borrowing product usage and barriers to its use.

Director of client relations example responsibilities.

Manage social media such as Facebook and LinkedIn to network and gain more exposure to the firm.
Develop RFP responses, participate in sales presentations, and manage major existing accounts such as Wal-Mart and Exxon-Mobil.
Manage projects for extensive keyword research and develop a comprehensive SEO strategy.
Join sales team to help with SaaS transformation.
Design and implement sales and marketing strategies that introduce the organization into the national group Medicare market.
Develop KPI standards for collectors and sales team base upon clients needs to promote efficiency and collection results.

Director of marketing and advertising vs director of client relations skills

Common director of marketing and advertising skills

Promotional Campaigns, 16%
Marketing Campaigns, 9%
Market Research, 6%
Press Releases, 5%
Graphic Design, 4%
Search Engine Optimization, 4%

Common director of client relations skills

Project Management, 9%
Client Issues, 7%
Healthcare, 6%
Account Management, 5%
Business Development, 5%
Client Relations, 4%

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Director Of Marketing And Advertising
Director Of Marketing And Advertising vs Director Of Client Relations

Updated January 8, 2025

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