Director of marketing and advertising vs director of communications and marketing

The differences between directors of marketing and advertising and directors of communications and marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of marketing and advertising and a director of communications and marketing. Additionally, a director of marketing and advertising has an average salary of $91,487, which is higher than the $87,324 average annual salary of a director of communications and marketing.

The top three skills for a director of marketing and advertising include promotional campaigns, marketing campaigns and market research. The most important skills for a director of communications and marketing are web content, strategic communications, and marketing campaigns.

Director of marketing and advertising vs director of communications and marketing overview

	Director Of Marketing And Advertising	Director Of Communications And Marketing
Yearly salary	$91,487	$87,324
Hourly rate	$43.98	$41.98
Growth rate	10%	10%
Number of jobs	104,526	109,600
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 80%
Average age	39	39
Years of experience	10	10

Director of marketing and advertising vs director of communications and marketing salary

Directors of marketing and advertising and directors of communications and marketing have different pay scales, as shown below.

	Director Of Marketing And Advertising	Director Of Communications And Marketing
Average salary	$91,487	$87,324
Salary range	Between $54,000 And $154,000	Between $57,000 And $133,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	New York
Best paying company	-	Paul Hastings
Best paying industry	-	Professional

Differences between director of marketing and advertising and director of communications and marketing education

There are a few differences between a director of marketing and advertising and a director of communications and marketing in terms of educational background:

	Director Of Marketing And Advertising	Director Of Communications And Marketing
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 80%
Most common major	Business	Communication
Most common college	University of Georgia	University of Georgia

Director of marketing and advertising vs director of communications and marketing demographics

Here are the differences between directors of marketing and advertising' and directors of communications and marketing' demographics:

	Director Of Marketing And Advertising	Director Of Communications And Marketing
Average age	39	39
Gender ratio	Male, 53.7% Female, 46.3%	Male, 36.1% Female, 63.9%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of marketing and advertising and director of communications and marketing duties and responsibilities

Director of marketing and advertising example responsibilities.

Manage the Facebook page daily, answering customer questions and responding to customer feedback.
Focus on clear and consistent brand message, image and identity to elevate brand awareness and achieve measurable ROI.
Develop customer contact management strategy and database which manage and track customer contacts that have not exist before.
Optimize media program by transitioning dollars used in low performing print vehicles to higher ROI media.
Maintain website advertising and Facebook traffic presence for newspaper properties.
Conduct extensive marketing research and database analysis and determine status of margin borrowing product usage and barriers to its use.

Director of communications and marketing example responsibilities.

Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Direct SEM and SEO strategies for trial consumer online site in reus device sales.
Develop social media strategy via Facebook that is now a key marketing component to current and prospective families.
Implement company s first Facebook advertisement.
Implement ROI methodology measures of effectiveness enabling quantifiable measures of ROI and efficiency gains.
Develop marketing strategy for university s online degree programs and implement SEO and web usability efforts.

Director of marketing and advertising vs director of communications and marketing skills

Common director of marketing and advertising skills

Promotional Campaigns, 16%
Marketing Campaigns, 9%
Market Research, 6%
Press Releases, 5%
Graphic Design, 4%
Search Engine Optimization, 4%

Common director of communications and marketing skills

Web Content, 10%
Strategic Communications, 6%
Marketing Campaigns, 6%
Press Releases, 6%
Digital Marketing, 5%
External Communications, 4%

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Director Of Marketing And Advertising
Director Of Marketing And Advertising vs Director Of Communications And Marketing

Updated January 8, 2025

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