Director of marketing and advertising vs director of marketing & development

Differences between director of marketing and advertising and director of marketing & development duties and responsibilities

Director of marketing and advertising example responsibilities.

• Manage the Facebook page daily, answering customer questions and responding to customer feedback.
• Focus on clear and consistent brand message, image and identity to elevate brand awareness and achieve measurable ROI.
• Develop customer contact management strategy and database which manage and track customer contacts that have not exist before.
• Optimize media program by transitioning dollars used in low performing print vehicles to higher ROI media.
• Maintain website advertising and Facebook traffic presence for newspaper properties.
• Conduct extensive marketing research and database analysis and determine status of margin borrowing product usage and barriers to its use.
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Director of marketing & development example responsibilities.

• Manage the rollout and maintenance for retail store POS system.
• Lead unprecedented initiative involving appliance OEM and food producer to seek new product opportunities for smart appliances.
• Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
• Review and approve all business development expenditures in relation to strategic goals and objectives to maximize ROI.
• Create first Facebook social media marketing strategy for mall.
• Structure reporting standards to host all commercial KPIs, providing decision support to group management.
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