Director of marketing and advertising vs director of sales and marketing

The differences between directors of marketing and advertising and directors of sales and marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a director of marketing and advertising, becoming a director of sales and marketing takes usually requires 6-8 years. Additionally, a director of sales and marketing has an average salary of $117,348, which is higher than the $91,487 average annual salary of a director of marketing and advertising.

The top three skills for a director of marketing and advertising include promotional campaigns, marketing campaigns and market research. The most important skills for a director of sales and marketing are customer service, product development, and strategic sales.

Director of marketing and advertising vs director of sales and marketing overview

	Director Of Marketing And Advertising	Director Of Sales And Marketing
Yearly salary	$91,487	$117,348
Hourly rate	$43.98	$56.42
Growth rate	10%	5%
Number of jobs	104,526	132,459
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 75%
Average age	39	46
Years of experience	10	8

Director of marketing and advertising vs director of sales and marketing salary

Directors of marketing and advertising and directors of sales and marketing have different pay scales, as shown below.

	Director Of Marketing And Advertising	Director Of Sales And Marketing
Average salary	$91,487	$117,348
Salary range	Between $54,000 And $154,000	Between $73,000 And $188,000
Highest paying City	-	Urban Honolulu, HI
Highest paying state	-	Hawaii
Best paying company	-	Quidel
Best paying industry	-	Manufacturing

Differences between director of marketing and advertising and director of sales and marketing education

There are a few differences between a director of marketing and advertising and a director of sales and marketing in terms of educational background:

	Director Of Marketing And Advertising	Director Of Sales And Marketing
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Southern California

Director of marketing and advertising vs director of sales and marketing demographics

Here are the differences between directors of marketing and advertising' and directors of sales and marketing' demographics:

	Director Of Marketing And Advertising	Director Of Sales And Marketing
Average age	39	46
Gender ratio	Male, 53.7% Female, 46.3%	Male, 62.1% Female, 37.9%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	7%

Differences between director of marketing and advertising and director of sales and marketing duties and responsibilities

Director of marketing and advertising example responsibilities.

Manage the Facebook page daily, answering customer questions and responding to customer feedback.
Focus on clear and consistent brand message, image and identity to elevate brand awareness and achieve measurable ROI.
Develop customer contact management strategy and database which manage and track customer contacts that have not exist before.
Optimize media program by transitioning dollars used in low performing print vehicles to higher ROI media.
Maintain website advertising and Facebook traffic presence for newspaper properties.
Conduct extensive marketing research and database analysis and determine status of margin borrowing product usage and barriers to its use.

Director of sales and marketing example responsibilities.

Manage business advertising efforts including Google AdWords, Facebook and local print media.
Lead company's management functions and legislative initiatives for nationally recognize brand in quality healthcare management.
Utilize expertise to select appropriate technologies for target communication; manage messaging/design initiatives focuse on ROI improvement.
Achieve operational efficiency by analyzing advertising and promotional spending to identify vehicles, channels and messages that generate target ROI.
Provide project management over cloud base hosted solutions design for the SMB market.
Create policies and procedures for Medicare department relating to all aspects of the business.

Director of marketing and advertising vs director of sales and marketing skills

Common director of marketing and advertising skills

Promotional Campaigns, 16%
Marketing Campaigns, 9%
Market Research, 6%
Press Releases, 5%
Graphic Design, 4%
Search Engine Optimization, 4%

Common director of sales and marketing skills

Customer Service, 10%
Product Development, 5%
Strategic Sales, 5%
Lead Management, 5%
Business Development, 4%
Sales Process, 4%

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Director Of Marketing And Advertising
Director Of Marketing And Advertising vs Director Of Sales And Marketing

Updated January 8, 2025

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