Director of marketing and advertising vs events marketing manager

The differences between directors of marketing and advertising and events marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of marketing and advertising and an events marketing manager. Additionally, a director of marketing and advertising has an average salary of $91,487, which is higher than the $80,575 average annual salary of an events marketing manager.

The top three skills for a director of marketing and advertising include promotional campaigns, marketing campaigns and market research. The most important skills for an events marketing manager are digital marketing, event planning, and project management.

Director of marketing and advertising vs events marketing manager overview

	Director Of Marketing And Advertising	Events Marketing Manager
Yearly salary	$91,487	$80,575
Hourly rate	$43.98	$38.74
Growth rate	10%	10%
Number of jobs	104,526	113,348
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 83%
Average age	39	39
Years of experience	10	10

Director of marketing and advertising vs events marketing manager salary

Directors of marketing and advertising and events marketing managers have different pay scales, as shown below.

	Director Of Marketing And Advertising	Events Marketing Manager
Average salary	$91,487	$80,575
Salary range	Between $54,000 And $154,000	Between $59,000 And $108,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Meta
Best paying industry	-	Technology

Differences between director of marketing and advertising and events marketing manager education

There are a few differences between a director of marketing and advertising and an events marketing manager in terms of educational background:

	Director Of Marketing And Advertising	Events Marketing Manager
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 83%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of marketing and advertising vs events marketing manager demographics

Here are the differences between directors of marketing and advertising' and events marketing managers' demographics:

	Director Of Marketing And Advertising	Events Marketing Manager
Average age	39	39
Gender ratio	Male, 53.7% Female, 46.3%	Male, 25.4% Female, 74.6%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of marketing and advertising and events marketing manager duties and responsibilities

Director of marketing and advertising example responsibilities.

Manage the Facebook page daily, answering customer questions and responding to customer feedback.
Focus on clear and consistent brand message, image and identity to elevate brand awareness and achieve measurable ROI.
Develop customer contact management strategy and database which manage and track customer contacts that have not exist before.
Optimize media program by transitioning dollars used in low performing print vehicles to higher ROI media.
Maintain website advertising and Facebook traffic presence for newspaper properties.
Conduct extensive marketing research and database analysis and determine status of margin borrowing product usage and barriers to its use.

Events marketing manager example responsibilities.

Generate and manage new corporate business for this NYC club/venue.
Create a Facebook page to promote the event; raise awareness and lead to a sell out event.
Research and negotiate contracts with vendors across the county and manage the formal RFP process from beginning to end.
Manage internal communication for Intranet site.
Manage and implement CRM, all-client communication strategies and practice-specific communication strategies.
Manage CRM program including development and enforcement of internal protocols and database management.

Director of marketing and advertising vs events marketing manager skills

Common director of marketing and advertising skills

Promotional Campaigns, 16%
Marketing Campaigns, 9%
Market Research, 6%
Press Releases, 5%
Graphic Design, 4%
Search Engine Optimization, 4%

Common events marketing manager skills

Digital Marketing, 7%
Event Planning, 6%
Project Management, 6%
ROI, 6%
Event Management, 5%
Trade Shows, 5%

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Director Of Marketing And Advertising
Director Of Marketing And Advertising vs Events Marketing Manager

Updated January 8, 2025

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