Director of marketing and advertising vs head of marketing

The differences between directors of marketing and advertising and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of marketing and advertising and a head of marketing. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $91,487 average annual salary of a director of marketing and advertising.

The top three skills for a director of marketing and advertising include promotional campaigns, marketing campaigns and market research. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.

Director of marketing and advertising vs head of marketing overview

	Director Of Marketing And Advertising	Head Of Marketing
Yearly salary	$91,487	$137,829
Hourly rate	$43.98	$66.26
Growth rate	10%	10%
Number of jobs	104,526	92,557
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 69%
Average age	39	39
Years of experience	10	10

Director of marketing and advertising vs head of marketing salary

Directors of marketing and advertising and heads of marketing have different pay scales, as shown below.

	Director Of Marketing And Advertising	Head Of Marketing
Average salary	$91,487	$137,829
Salary range	Between $54,000 And $154,000	Between $93,000 And $203,000
Highest paying City	-	Seattle, WA
Highest paying state	-	Washington
Best paying company	-	Meta
Best paying industry	-	Media

Differences between director of marketing and advertising and head of marketing education

There are a few differences between a director of marketing and advertising and a head of marketing in terms of educational background:

	Director Of Marketing And Advertising	Head Of Marketing
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 69%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of marketing and advertising vs head of marketing demographics

Here are the differences between directors of marketing and advertising' and heads of marketing' demographics:

	Director Of Marketing And Advertising	Head Of Marketing
Average age	39	39
Gender ratio	Male, 53.7% Female, 46.3%	Male, 56.0% Female, 44.0%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of marketing and advertising and head of marketing duties and responsibilities

Director of marketing and advertising example responsibilities.

Manage the Facebook page daily, answering customer questions and responding to customer feedback.
Focus on clear and consistent brand message, image and identity to elevate brand awareness and achieve measurable ROI.
Develop customer contact management strategy and database which manage and track customer contacts that have not exist before.
Optimize media program by transitioning dollars used in low performing print vehicles to higher ROI media.
Maintain website advertising and Facebook traffic presence for newspaper properties.
Conduct extensive marketing research and database analysis and determine status of margin borrowing product usage and barriers to its use.

Head of marketing example responsibilities.

Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
Establish and maintain a dashboard of key sales and operational metrics (KPIs).
Present monthly and quarterly program ROI report to in country marketing team and regional executive team.
Create all advertising units - physical ads for film festivals; website advertising; Google, Facebook, and LinkedIn ads.
Create PowerPoint audio and video presentations.
Track and analyze program effectiveness to determine ROI and prioritize resources.

Director of marketing and advertising vs head of marketing skills

Common director of marketing and advertising skills

Promotional Campaigns, 16%
Marketing Campaigns, 9%
Market Research, 6%
Press Releases, 5%
Graphic Design, 4%
Search Engine Optimization, 4%

Common head of marketing skills

Digital Marketing, 12%
Integrated Marketing, 6%
Marketing Campaigns, 4%
KPIs, 3%
Channel Marketing, 3%
Google Analytics, 3%

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Director Of Marketing And Advertising
Director Of Marketing And Advertising vs Head Of Marketing

Updated January 8, 2025

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