Director of marketing and advertising vs marketing director

The differences between directors of marketing and advertising and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of marketing and advertising and a marketing director. Additionally, a marketing director has an average salary of $114,906, which is higher than the $91,487 average annual salary of a director of marketing and advertising.

The top three skills for a director of marketing and advertising include promotional campaigns, marketing campaigns and market research. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.

Director of marketing and advertising vs marketing director overview

	Director Of Marketing And Advertising	Marketing Director
Yearly salary	$91,487	$114,906
Hourly rate	$43.98	$55.24
Growth rate	10%	10%
Number of jobs	104,526	93,503
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

Director of marketing and advertising vs marketing director salary

Directors of marketing and advertising and marketing directors have different pay scales, as shown below.

	Director Of Marketing And Advertising	Marketing Director
Average salary	$91,487	$114,906
Salary range	Between $54,000 And $154,000	Between $68,000 And $193,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Brookfield Properties
Best paying industry	-	Manufacturing

Differences between director of marketing and advertising and marketing director education

There are a few differences between a director of marketing and advertising and a marketing director in terms of educational background:

	Director Of Marketing And Advertising	Marketing Director
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 76%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of marketing and advertising vs marketing director demographics

Here are the differences between directors of marketing and advertising' and marketing directors' demographics:

	Director Of Marketing And Advertising	Marketing Director
Average age	39	39
Gender ratio	Male, 53.7% Female, 46.3%	Male, 46.7% Female, 53.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of marketing and advertising and marketing director duties and responsibilities

Director of marketing and advertising example responsibilities.

Manage the Facebook page daily, answering customer questions and responding to customer feedback.
Focus on clear and consistent brand message, image and identity to elevate brand awareness and achieve measurable ROI.
Develop customer contact management strategy and database which manage and track customer contacts that have not exist before.
Optimize media program by transitioning dollars used in low performing print vehicles to higher ROI media.
Maintain website advertising and Facebook traffic presence for newspaper properties.
Conduct extensive marketing research and database analysis and determine status of margin borrowing product usage and barriers to its use.

Marketing director example responsibilities.

Manage staging of NCAA athletics events.
Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.

Director of marketing and advertising vs marketing director skills

Common director of marketing and advertising skills

Promotional Campaigns, 16%
Marketing Campaigns, 9%
Market Research, 6%
Press Releases, 5%
Graphic Design, 4%
Search Engine Optimization, 4%

Common marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 6%
Market Research, 5%
Sales Strategies, 4%
Integrated Marketing, 4%
CRM, 4%

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Director Of Marketing And Advertising
Director Of Marketing And Advertising vs Marketing Director

Updated January 8, 2025

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