Director of marketing and advertising vs marketing lead

The differences between directors of marketing and advertising and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of marketing and advertising and a marketing lead. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $91,487 average annual salary of a director of marketing and advertising.

The top three skills for a director of marketing and advertising include promotional campaigns, marketing campaigns and market research. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.

Director of marketing and advertising vs marketing lead overview

	Director Of Marketing And Advertising	Marketing Lead
Yearly salary	$91,487	$104,664
Hourly rate	$43.98	$50.32
Growth rate	10%	10%
Number of jobs	104,526	92,987
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 72%
Average age	39	39
Years of experience	10	10

Director of marketing and advertising vs marketing lead salary

Directors of marketing and advertising and marketing leads have different pay scales, as shown below.

	Director Of Marketing And Advertising	Marketing Lead
Average salary	$91,487	$104,664
Salary range	Between $54,000 And $154,000	Between $74,000 And $146,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Meta
Best paying industry	-	Technology

Differences between director of marketing and advertising and marketing lead education

There are a few differences between a director of marketing and advertising and a marketing lead in terms of educational background:

	Director Of Marketing And Advertising	Marketing Lead
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 72%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of marketing and advertising vs marketing lead demographics

Here are the differences between directors of marketing and advertising' and marketing leads' demographics:

	Director Of Marketing And Advertising	Marketing Lead
Average age	39	39
Gender ratio	Male, 53.7% Female, 46.3%	Male, 50.8% Female, 49.2%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of marketing and advertising and marketing lead duties and responsibilities

Director of marketing and advertising example responsibilities.

Manage the Facebook page daily, answering customer questions and responding to customer feedback.
Focus on clear and consistent brand message, image and identity to elevate brand awareness and achieve measurable ROI.
Develop customer contact management strategy and database which manage and track customer contacts that have not exist before.
Optimize media program by transitioning dollars used in low performing print vehicles to higher ROI media.
Maintain website advertising and Facebook traffic presence for newspaper properties.
Conduct extensive marketing research and database analysis and determine status of margin borrowing product usage and barriers to its use.

Marketing lead example responsibilities.

Launch new cloud services and manage execution across functions to reach sellers, current customers, prospects and influencers.
Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Re-Design marketing materials, Facebook page, LinkedIn page and website.
Develop blog posts, Facebook updates and tweets to spread awareness of new product or services while tracking effectiveness and ROI.
Coordinate and responsible for MDF fund deployment.

Director of marketing and advertising vs marketing lead skills

Common director of marketing and advertising skills

Promotional Campaigns, 16%
Marketing Campaigns, 9%
Market Research, 6%
Press Releases, 5%
Graphic Design, 4%
Search Engine Optimization, 4%

Common marketing lead skills

Digital Marketing, 15%
Marketing Campaigns, 5%
Project Management, 5%
Integrated Marketing, 3%
Healthcare, 3%
Twitter, 3%

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Director Of Marketing And Advertising
Director Of Marketing And Advertising vs Marketing Lead

Updated January 8, 2025

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