Director of marketing and advertising vs marketing manager

The differences between directors of marketing and advertising and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of marketing and advertising and a marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $91,487 average annual salary of a director of marketing and advertising.

The top three skills for a director of marketing and advertising include promotional campaigns, marketing campaigns and market research. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.

Director of marketing and advertising vs marketing manager overview

	Director Of Marketing And Advertising	Marketing Manager
Yearly salary	$91,487	$104,550
Hourly rate	$43.98	$50.26
Growth rate	10%	10%
Number of jobs	104,526	89,627
Job satisfaction	-	3
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

Director of marketing and advertising vs marketing manager salary

Directors of marketing and advertising and marketing managers have different pay scales, as shown below.

	Director Of Marketing And Advertising	Marketing Manager
Average salary	$91,487	$104,550
Salary range	Between $54,000 And $154,000	Between $71,000 And $153,000
Highest paying City	-	Menlo Park, CA
Highest paying state	-	California
Best paying company	-	Meta
Best paying industry	-	Technology

Differences between director of marketing and advertising and marketing manager education

There are a few differences between a director of marketing and advertising and a marketing manager in terms of educational background:

	Director Of Marketing And Advertising	Marketing Manager
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of marketing and advertising vs marketing manager demographics

Here are the differences between directors of marketing and advertising' and marketing managers' demographics:

	Director Of Marketing And Advertising	Marketing Manager
Average age	39	39
Gender ratio	Male, 53.7% Female, 46.3%	Male, 44.4% Female, 55.6%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of marketing and advertising and marketing manager duties and responsibilities

Director of marketing and advertising example responsibilities.

Manage the Facebook page daily, answering customer questions and responding to customer feedback.
Focus on clear and consistent brand message, image and identity to elevate brand awareness and achieve measurable ROI.
Develop customer contact management strategy and database which manage and track customer contacts that have not exist before.
Optimize media program by transitioning dollars used in low performing print vehicles to higher ROI media.
Maintain website advertising and Facebook traffic presence for newspaper properties.
Conduct extensive marketing research and database analysis and determine status of margin borrowing product usage and barriers to its use.

Marketing manager example responsibilities.

Utilize SalesForce database to update contacts and prospect new leads.
Manage account process from RFP to full execution of campaign in its entirety.
Manage agency partners to develop target print media, sampling programs, POS, merchandising.
Manage redesign of four bank websites and implementation of new content management system (CMS . )
Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.

Director of marketing and advertising vs marketing manager skills

Common director of marketing and advertising skills

Promotional Campaigns, 16%
Marketing Campaigns, 9%
Market Research, 6%
Press Releases, 5%
Graphic Design, 4%
Search Engine Optimization, 4%

Common marketing manager skills

Digital Marketing, 14%
Marketing Campaigns, 7%
Project Management, 4%
Integrated Marketing, 4%
Email Marketing, 4%
CRM, 3%

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Director Of Marketing And Advertising
Director Of Marketing And Advertising vs Marketing Manager

Updated January 8, 2025

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