Director of marketing and advertising vs sales and marketing manager

The differences between directors of marketing and advertising and sales and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of marketing and advertising and a sales and marketing manager. Additionally, a director of marketing and advertising has an average salary of $91,487, which is higher than the $81,953 average annual salary of a sales and marketing manager.

The top three skills for a director of marketing and advertising include promotional campaigns, marketing campaigns and market research. The most important skills for a sales and marketing manager are customer service, digital marketing, and customer satisfaction.

Director of marketing and advertising vs sales and marketing manager overview

	Director Of Marketing And Advertising	Sales And Marketing Manager
Yearly salary	$91,487	$81,953
Hourly rate	$43.98	$39.40
Growth rate	10%	10%
Number of jobs	104,526	151,042
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 72%
Average age	39	39
Years of experience	10	10

Director of marketing and advertising vs sales and marketing manager salary

Directors of marketing and advertising and sales and marketing managers have different pay scales, as shown below.

	Director Of Marketing And Advertising	Sales And Marketing Manager
Average salary	$91,487	$81,953
Salary range	Between $54,000 And $154,000	Between $43,000 And $154,000
Highest paying City	-	Yonkers, NY
Highest paying state	-	New York
Best paying company	-	Meta
Best paying industry	-	Technology

Differences between director of marketing and advertising and sales and marketing manager education

There are a few differences between a director of marketing and advertising and a sales and marketing manager in terms of educational background:

	Director Of Marketing And Advertising	Sales And Marketing Manager
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 72%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of marketing and advertising vs sales and marketing manager demographics

Here are the differences between directors of marketing and advertising' and sales and marketing managers' demographics:

	Director Of Marketing And Advertising	Sales And Marketing Manager
Average age	39	39
Gender ratio	Male, 53.7% Female, 46.3%	Male, 59.8% Female, 40.2%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of marketing and advertising and sales and marketing manager duties and responsibilities

Director of marketing and advertising example responsibilities.

Manage the Facebook page daily, answering customer questions and responding to customer feedback.
Focus on clear and consistent brand message, image and identity to elevate brand awareness and achieve measurable ROI.
Develop customer contact management strategy and database which manage and track customer contacts that have not exist before.
Optimize media program by transitioning dollars used in low performing print vehicles to higher ROI media.
Maintain website advertising and Facebook traffic presence for newspaper properties.
Conduct extensive marketing research and database analysis and determine status of margin borrowing product usage and barriers to its use.

Sales and marketing manager example responsibilities.

Qualify leads with Linkedin, Slideshare and Google+, prospect new and define opportunities with existing.
Develop and execute strategies that help achieve budget and revenue goals, consistent RevPAR growth, and transient business.
Manage proposals, contracts and client relations resulting in increase room nights, ADR, revenues and loyalty to the brand.
Review draft and submit RFP responses and manage follow-up communications.
Design marketing and advertising collateral, manage company website, SEO and social media
Maximize ROI by establishing, executing and managing online advertising and promotional campaigns.

Director of marketing and advertising vs sales and marketing manager skills

Common director of marketing and advertising skills

Promotional Campaigns, 16%
Marketing Campaigns, 9%
Market Research, 6%
Press Releases, 5%
Graphic Design, 4%
Search Engine Optimization, 4%

Common sales and marketing manager skills

Customer Service, 13%
Digital Marketing, 10%
Customer Satisfaction, 8%
Product Development, 7%
B2C, 7%
Sales Process, 6%

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Director Of Marketing And Advertising
Director Of Marketing And Advertising vs Sales And Marketing Manager

Updated January 8, 2025

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