Director of marketing and advertising vs senior director of marketing

The differences between directors of marketing and advertising and senior directors of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of marketing and advertising and a senior director of marketing. Additionally, a senior director of marketing has an average salary of $159,916, which is higher than the $91,487 average annual salary of a director of marketing and advertising.

The top three skills for a director of marketing and advertising include promotional campaigns, marketing campaigns and market research. The most important skills for a senior director of marketing are digital marketing, email marketing, and SR.

Director of marketing and advertising vs senior director of marketing overview

	Director Of Marketing And Advertising	Senior Director Of Marketing
Yearly salary	$91,487	$159,916
Hourly rate	$43.98	$76.88
Growth rate	10%	10%
Number of jobs	104,526	106,180
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

Director of marketing and advertising vs senior director of marketing salary

Directors of marketing and advertising and senior directors of marketing have different pay scales, as shown below.

	Director Of Marketing And Advertising	Senior Director Of Marketing
Average salary	$91,487	$159,916
Salary range	Between $54,000 And $154,000	Between $112,000 And $226,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Washington Prime Group
Best paying industry	-	Media

Differences between director of marketing and advertising and senior director of marketing education

There are a few differences between a director of marketing and advertising and a senior director of marketing in terms of educational background:

	Director Of Marketing And Advertising	Senior Director Of Marketing
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of marketing and advertising vs senior director of marketing demographics

Here are the differences between directors of marketing and advertising' and senior directors of marketing' demographics:

	Director Of Marketing And Advertising	Senior Director Of Marketing
Average age	39	39
Gender ratio	Male, 53.7% Female, 46.3%	Male, 57.9% Female, 42.1%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of marketing and advertising and senior director of marketing duties and responsibilities

Director of marketing and advertising example responsibilities.

Manage the Facebook page daily, answering customer questions and responding to customer feedback.
Focus on clear and consistent brand message, image and identity to elevate brand awareness and achieve measurable ROI.
Develop customer contact management strategy and database which manage and track customer contacts that have not exist before.
Optimize media program by transitioning dollars used in low performing print vehicles to higher ROI media.
Maintain website advertising and Facebook traffic presence for newspaper properties.
Conduct extensive marketing research and database analysis and determine status of margin borrowing product usage and barriers to its use.

Senior director of marketing example responsibilities.

Architect EMEA demand creation/direct response model to manage and measure sales pipeline.
Create and lead WW standard deployment of marketing tools for EMEA and APAC.
Manage and initiate the development of first marketing department for regional start-up healthcare chain.
Lead support of marketing programs for the dealer partner channel co-op programs, MDF and advertising campaigns.
Lead cross functional teams of company operations, franchisees and finance to build co-op marketing plans to drive profitable sales.
Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.

Director of marketing and advertising vs senior director of marketing skills

Common director of marketing and advertising skills

Promotional Campaigns, 16%
Marketing Campaigns, 9%
Market Research, 6%
Press Releases, 5%
Graphic Design, 4%
Search Engine Optimization, 4%

Common senior director of marketing skills

Digital Marketing, 19%
Email Marketing, 7%
SR, 7%
Integrated Marketing, 4%
Marketing Campaigns, 4%
Market Research, 4%

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Director Of Marketing And Advertising
Director Of Marketing And Advertising vs Senior Director Of Marketing

Updated January 8, 2025

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