Director of marketing and advertising vs senior vice president of marketing

Differences between director of marketing and advertising and senior vice president of marketing duties and responsibilities

Director of marketing and advertising example responsibilities.

• Manage the Facebook page daily, answering customer questions and responding to customer feedback.
• Focus on clear and consistent brand message, image and identity to elevate brand awareness and achieve measurable ROI.
• Develop customer contact management strategy and database which manage and track customer contacts that have not exist before.
• Optimize media program by transitioning dollars used in low performing print vehicles to higher ROI media.
• Maintain website advertising and Facebook traffic presence for newspaper properties.
• Conduct extensive marketing research and database analysis and determine status of margin borrowing product usage and barriers to its use.
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Senior vice president of marketing example responsibilities.

• Lead all B2B and B2C marketing, business improvement and project execution efforts.
• Create and manage new sales channels including direct, indirect, B2B and B2C.
• Manage rebranding initiative: strategy, brand standards, logo change, content strategy, visual identity, new collateral.
• Manage CRM data and customize reports on implementations, enhancements and opportunities.
• Establish and manage an innovative direct response performance measurement, reporting and analytics practice around the business.
• Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
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