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Director of marketing and public relations vs certified medical technician

The differences between directors of marketing and public relations and certified medical technicians can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a director of marketing and public relations, becoming a certified medical technician takes usually requires 6-12 months. Additionally, a director of marketing and public relations has an average salary of $86,626, which is higher than the $38,859 average annual salary of a certified medical technician.

The top three skills for a director of marketing and public relations include digital marketing, marketing campaigns and marketing mix. The most important skills for a certified medical technician are patients, vital signs, and CPR.

Director of marketing and public relations vs certified medical technician overview

Director Of Marketing And Public RelationsCertified Medical Technician
Yearly salary$86,626$38,859
Hourly rate$41.65$18.68
Growth rate8%5%
Number of jobs94,651164,424
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 28%
Average age4244
Years of experience412

What does a director of marketing and public relations do?

A director of marketing and public relations leads and oversees the development and implementation of marketing projects to gain public interest and raise brand awareness. They take the lead in developing marketing and public relations plans, managing publicists and marketing teams, researching opportunities, and conducting regular reviews and assessments to ensure the quality and consistency of materials. They also set goals and guidelines, establish strategies for the daily operations, and coordinate with external parties, releasing press statements as necessary. Moreover, they empower the workforce to reach goals while implementing company standards and regulations.

What does a certified medical technician do?

Certified Medical Technicians are specialists in medical diagnoses by performing laboratory testing and analysis for hospitals and physicians. Their duties include lab sanitization to prepare for testing and collection, recording medical samples for testing, specimen preparation, blood drawing for donation and testing, and assisting physicians with sample collection as well as equipment handling in surgical rooms. They must also understand how to use complex and sensitive testing equipment such as cell counters, analyzers, microscopes, and centrifuges.

Director of marketing and public relations vs certified medical technician salary

Directors of marketing and public relations and certified medical technicians have different pay scales, as shown below.

Director Of Marketing And Public RelationsCertified Medical Technician
Average salary$86,626$38,859
Salary rangeBetween $58,000 And $129,000Between $28,000 And $53,000
Highest paying CitySan Francisco, CADenton, TX
Highest paying stateCaliforniaAlaska
Best paying companyControl4Favorite Healthcare Staffing
Best paying industryHealth CareHealth Care

Differences between director of marketing and public relations and certified medical technician education

There are a few differences between a director of marketing and public relations and a certified medical technician in terms of educational background:

Director Of Marketing And Public RelationsCertified Medical Technician
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 28%
Most common majorCommunicationNursing
Most common collegeUniversity of PennsylvaniaUniversity of Connecticut

Director of marketing and public relations vs certified medical technician demographics

Here are the differences between directors of marketing and public relations' and certified medical technicians' demographics:

Director Of Marketing And Public RelationsCertified Medical Technician
Average age4244
Gender ratioMale, 32.9% Female, 67.1%Male, 20.4% Female, 79.6%
Race ratioBlack or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%Black or African American, 15.9% Unknown, 5.0% Hispanic or Latino, 14.6% Asian, 10.0% White, 53.8% American Indian and Alaska Native, 0.8%
LGBT Percentage16%8%

Differences between director of marketing and public relations and certified medical technician duties and responsibilities

Director of marketing and public relations example responsibilities.

  • Create and manage online advertising (web banners, PPC campaigns, behavioral and re-targeting campaigns).
  • Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
  • Direct all social media, with innovative strategies such as Facebook, twitter, LinkedIn, etc.
  • Establish and grow Instagram account to 11.4K+ followers in 2 years.
  • Cultivate online reviews on Google and Facebook to promote trust and goodwill with prospective customers.
  • Develop company website including virtual tour, professional photography and SEO campaign to increase online presence and practice expansion.
  • Show more

Certified medical technician example responsibilities.

  • Maintain the cleanliness of storage areas, trays, centrifuges, refrigerators, freezers and work area.
  • Administer medications to patients according to their medication record as scheduled, as needed according to physician orders.
  • Perform laboratory test and procedures in areas including chemistry, hematology, urinalysis, coagulation, serology, and bacteriology.
  • Perform first aid and apply CPR when necessary.
  • Perform first aid or CPR during medical emergencies until paramedics arrive.
  • Assist the residents in their ADL needs and prepare their meals.
  • Show more

Director of marketing and public relations vs certified medical technician skills

Common director of marketing and public relations skills
  • Digital Marketing, 10%
  • Marketing Campaigns, 9%
  • Marketing Mix, 7%
  • Web Content, 6%
  • Social Media Marketing, 5%
  • Press Releases, 4%
Common certified medical technician skills
  • Patients, 17%
  • Vital Signs, 12%
  • CPR, 8%
  • Administer Medications, 7%
  • Resident Care, 6%
  • HIPAA, 6%

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