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The differences between directors of marketing and public relations and directors of client relations can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a director of marketing and public relations and a director of client relations. Additionally, a director of client relations has an average salary of $116,480, which is higher than the $86,626 average annual salary of a director of marketing and public relations.
The top three skills for a director of marketing and public relations include digital marketing, marketing campaigns and marketing mix. The most important skills for a director of client relations are project management, client issues, and healthcare.
| Director Of Marketing And Public Relations | Director Of Client Relations | |
| Yearly salary | $86,626 | $116,480 |
| Hourly rate | $41.65 | $56.00 |
| Growth rate | 8% | 8% |
| Number of jobs | 94,651 | 63,226 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 74% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A director of marketing and public relations leads and oversees the development and implementation of marketing projects to gain public interest and raise brand awareness. They take the lead in developing marketing and public relations plans, managing publicists and marketing teams, researching opportunities, and conducting regular reviews and assessments to ensure the quality and consistency of materials. They also set goals and guidelines, establish strategies for the daily operations, and coordinate with external parties, releasing press statements as necessary. Moreover, they empower the workforce to reach goals while implementing company standards and regulations.
A director of client relations is responsible for maintaining healthy business partnerships with clients, offering the company's quality services to boost brand awareness for the target audience on various market platforms. Directors of client relations identify the clients' needs, as well as their long-term goals, to strategize business techniques and project management procedures that would help the clients reach their maximum objectives. They also handle budget allocation for different teams, ensuring that each department receives adequate resources for operations.
Directors of marketing and public relations and directors of client relations have different pay scales, as shown below.
| Director Of Marketing And Public Relations | Director Of Client Relations | |
| Average salary | $86,626 | $116,480 |
| Salary range | Between $58,000 And $129,000 | Between $82,000 And $163,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | Control4 | Cambridge Associates |
| Best paying industry | Health Care | Technology |
There are a few differences between a director of marketing and public relations and a director of client relations in terms of educational background:
| Director Of Marketing And Public Relations | Director Of Client Relations | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 74% |
| Most common major | Communication | Business |
| Most common college | University of Pennsylvania | Stanford University |
Here are the differences between directors of marketing and public relations' and directors of client relations' demographics:
| Director Of Marketing And Public Relations | Director Of Client Relations | |
| Average age | 42 | 42 |
| Gender ratio | Male, 32.9% Female, 67.1% | Male, 45.2% Female, 54.8% |
| Race ratio | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4% | Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.1% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |