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The differences between directors of marketing and public relations and directors of communications and marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a director of marketing and public relations, becoming a director of communications and marketing takes usually requires 8-10 years. Additionally, a director of communications and marketing has an average salary of $87,324, which is higher than the $86,626 average annual salary of a director of marketing and public relations.
The top three skills for a director of marketing and public relations include digital marketing, marketing campaigns and marketing mix. The most important skills for a director of communications and marketing are web content, strategic communications, and marketing campaigns.
| Director Of Marketing And Public Relations | Director Of Communications And Marketing | |
| Yearly salary | $86,626 | $87,324 |
| Hourly rate | $41.65 | $41.98 |
| Growth rate | 8% | 10% |
| Number of jobs | 94,651 | 109,600 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 80% |
| Average age | 42 | 39 |
| Years of experience | 4 | 10 |
A director of marketing and public relations leads and oversees the development and implementation of marketing projects to gain public interest and raise brand awareness. They take the lead in developing marketing and public relations plans, managing publicists and marketing teams, researching opportunities, and conducting regular reviews and assessments to ensure the quality and consistency of materials. They also set goals and guidelines, establish strategies for the daily operations, and coordinate with external parties, releasing press statements as necessary. Moreover, they empower the workforce to reach goals while implementing company standards and regulations.
A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.
Directors of marketing and public relations and directors of communications and marketing have different pay scales, as shown below.
| Director Of Marketing And Public Relations | Director Of Communications And Marketing | |
| Average salary | $86,626 | $87,324 |
| Salary range | Between $58,000 And $129,000 | Between $57,000 And $133,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | New York |
| Best paying company | Control4 | Paul Hastings |
| Best paying industry | Health Care | Professional |
There are a few differences between a director of marketing and public relations and a director of communications and marketing in terms of educational background:
| Director Of Marketing And Public Relations | Director Of Communications And Marketing | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 80% |
| Most common major | Communication | Communication |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between directors of marketing and public relations' and directors of communications and marketing' demographics:
| Director Of Marketing And Public Relations | Director Of Communications And Marketing | |
| Average age | 42 | 39 |
| Gender ratio | Male, 32.9% Female, 67.1% | Male, 36.1% Female, 63.9% |
| Race ratio | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 16% | 10% |