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The differences between directors of marketing and public relations and directors of marketing & development can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a director of marketing and public relations, becoming a director of marketing & development takes usually requires 8-10 years. Additionally, a director of marketing & development has an average salary of $98,174, which is higher than the $86,626 average annual salary of a director of marketing and public relations.
The top three skills for a director of marketing and public relations include digital marketing, marketing campaigns and marketing mix. The most important skills for a director of marketing & development are facebook, market research, and revenue growth.
| Director Of Marketing And Public Relations | Director Of Marketing & Development | |
| Yearly salary | $86,626 | $98,174 |
| Hourly rate | $41.65 | $47.20 |
| Growth rate | 8% | 10% |
| Number of jobs | 94,651 | 151,893 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Average age | 42 | 39 |
| Years of experience | 4 | 10 |
A director of marketing and public relations leads and oversees the development and implementation of marketing projects to gain public interest and raise brand awareness. They take the lead in developing marketing and public relations plans, managing publicists and marketing teams, researching opportunities, and conducting regular reviews and assessments to ensure the quality and consistency of materials. They also set goals and guidelines, establish strategies for the daily operations, and coordinate with external parties, releasing press statements as necessary. Moreover, they empower the workforce to reach goals while implementing company standards and regulations.
A director of marketing & development is a management professional who is responsible for improving the marketing scheme of an organization while discovering ways to obtain new customers. This director is required to lead a team of marketers and work with other departments to make the organization's marketing plans become a reality. The director must possess customer service skills as they often personally reach out to and deal directly with clients. This director must also work within the constraints of a budget to create the necessary marketing materials.
Directors of marketing and public relations and directors of marketing & development have different pay scales, as shown below.
| Director Of Marketing And Public Relations | Director Of Marketing & Development | |
| Average salary | $86,626 | $98,174 |
| Salary range | Between $58,000 And $129,000 | Between $59,000 And $162,000 |
| Highest paying City | San Francisco, CA | New York, NY |
| Highest paying state | California | New York |
| Best paying company | Control4 | Baker McKenzie |
| Best paying industry | Health Care | Finance |
There are a few differences between a director of marketing and public relations and a director of marketing & development in terms of educational background:
| Director Of Marketing And Public Relations | Director Of Marketing & Development | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Most common major | Communication | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between directors of marketing and public relations' and directors of marketing & development' demographics:
| Director Of Marketing And Public Relations | Director Of Marketing & Development | |
| Average age | 42 | 39 |
| Gender ratio | Male, 32.9% Female, 67.1% | Male, 48.3% Female, 51.7% |
| Race ratio | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 16% | 10% |