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The differences between directors of marketing and public relations and directors of public affairs can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a director of marketing and public relations and a director of public affairs. Additionally, a director of public affairs has an average salary of $114,639, which is higher than the $86,626 average annual salary of a director of marketing and public relations.
The top three skills for a director of marketing and public relations include digital marketing, marketing campaigns and marketing mix. The most important skills for a director of public affairs are government affairs, public policy, and external stakeholders.
| Director Of Marketing And Public Relations | Director Of Public Affairs | |
| Yearly salary | $86,626 | $114,639 |
| Hourly rate | $41.65 | $55.11 |
| Growth rate | 8% | 8% |
| Number of jobs | 94,651 | 26,290 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 71% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A director of marketing and public relations leads and oversees the development and implementation of marketing projects to gain public interest and raise brand awareness. They take the lead in developing marketing and public relations plans, managing publicists and marketing teams, researching opportunities, and conducting regular reviews and assessments to ensure the quality and consistency of materials. They also set goals and guidelines, establish strategies for the daily operations, and coordinate with external parties, releasing press statements as necessary. Moreover, they empower the workforce to reach goals while implementing company standards and regulations.
Directors of Public Affairs are executives who manage the public relations and communications initiatives of the company. They oversee all external communications that are intended for broadcast. They create guidelines on the proper crafting of communication materials that will be published or broadcasted. They also lead the public affairs department in networking activities and industry events. Directors of Public Affairs must be level-headed, calm, and creative. They should know how to communicate with the public, handle crises, and create successful brands.
Directors of marketing and public relations and directors of public affairs have different pay scales, as shown below.
| Director Of Marketing And Public Relations | Director Of Public Affairs | |
| Average salary | $86,626 | $114,639 |
| Salary range | Between $58,000 And $129,000 | Between $70,000 And $187,000 |
| Highest paying City | San Francisco, CA | Las Vegas, NV |
| Highest paying state | California | Nevada |
| Best paying company | Control4 | Kaiser Permanente |
| Best paying industry | Health Care | Pharmaceutical |
There are a few differences between a director of marketing and public relations and a director of public affairs in terms of educational background:
| Director Of Marketing And Public Relations | Director Of Public Affairs | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 71% |
| Most common major | Communication | Political Science |
| Most common college | University of Pennsylvania | Stanford University |
Here are the differences between directors of marketing and public relations' and directors of public affairs' demographics:
| Director Of Marketing And Public Relations | Director Of Public Affairs | |
| Average age | 42 | 42 |
| Gender ratio | Male, 32.9% Female, 67.1% | Male, 57.6% Female, 42.4% |
| Race ratio | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4% | Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |