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The differences between directors of marketing and public relations and directors of sales and marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a director of marketing and public relations, becoming a director of sales and marketing takes usually requires 6-8 years. Additionally, a director of sales and marketing has an average salary of $117,348, which is higher than the $86,626 average annual salary of a director of marketing and public relations.
The top three skills for a director of marketing and public relations include digital marketing, marketing campaigns and marketing mix. The most important skills for a director of sales and marketing are customer service, product development, and strategic sales.
| Director Of Marketing And Public Relations | Director Of Sales And Marketing | |
| Yearly salary | $86,626 | $117,348 |
| Hourly rate | $41.65 | $56.42 |
| Growth rate | 8% | 5% |
| Number of jobs | 94,651 | 132,459 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Average age | 42 | 46 |
| Years of experience | 4 | 8 |
A director of marketing and public relations leads and oversees the development and implementation of marketing projects to gain public interest and raise brand awareness. They take the lead in developing marketing and public relations plans, managing publicists and marketing teams, researching opportunities, and conducting regular reviews and assessments to ensure the quality and consistency of materials. They also set goals and guidelines, establish strategies for the daily operations, and coordinate with external parties, releasing press statements as necessary. Moreover, they empower the workforce to reach goals while implementing company standards and regulations.
A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts. Furthermore, they have the discretion to assign pricing and discounts, strategize ways to build a more substantial client base, and lead a team of skilled professionals to boost sales and improve client satisfaction.
Directors of marketing and public relations and directors of sales and marketing have different pay scales, as shown below.
| Director Of Marketing And Public Relations | Director Of Sales And Marketing | |
| Average salary | $86,626 | $117,348 |
| Salary range | Between $58,000 And $129,000 | Between $73,000 And $188,000 |
| Highest paying City | San Francisco, CA | Urban Honolulu, HI |
| Highest paying state | California | Hawaii |
| Best paying company | Control4 | Quidel |
| Best paying industry | Health Care | Manufacturing |
There are a few differences between a director of marketing and public relations and a director of sales and marketing in terms of educational background:
| Director Of Marketing And Public Relations | Director Of Sales And Marketing | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Most common major | Communication | Business |
| Most common college | University of Pennsylvania | University of Southern California |
Here are the differences between directors of marketing and public relations' and directors of sales and marketing' demographics:
| Director Of Marketing And Public Relations | Director Of Sales And Marketing | |
| Average age | 42 | 46 |
| Gender ratio | Male, 32.9% Female, 67.1% | Male, 62.1% Female, 37.9% |
| Race ratio | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 16% | 7% |