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The differences between directors of marketing and public relations and marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a director of marketing and public relations, becoming a marketing manager takes usually requires 8-10 years. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $86,626 average annual salary of a director of marketing and public relations.
The top three skills for a director of marketing and public relations include digital marketing, marketing campaigns and marketing mix. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Director Of Marketing And Public Relations | Marketing Manager | |
| Yearly salary | $86,626 | $104,550 |
| Hourly rate | $41.65 | $50.26 |
| Growth rate | 8% | 10% |
| Number of jobs | 94,651 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Average age | 42 | 39 |
| Years of experience | 4 | 10 |
A director of marketing and public relations leads and oversees the development and implementation of marketing projects to gain public interest and raise brand awareness. They take the lead in developing marketing and public relations plans, managing publicists and marketing teams, researching opportunities, and conducting regular reviews and assessments to ensure the quality and consistency of materials. They also set goals and guidelines, establish strategies for the daily operations, and coordinate with external parties, releasing press statements as necessary. Moreover, they empower the workforce to reach goals while implementing company standards and regulations.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Directors of marketing and public relations and marketing managers have different pay scales, as shown below.
| Director Of Marketing And Public Relations | Marketing Manager | |
| Average salary | $86,626 | $104,550 |
| Salary range | Between $58,000 And $129,000 | Between $71,000 And $153,000 |
| Highest paying City | San Francisco, CA | Menlo Park, CA |
| Highest paying state | California | California |
| Best paying company | Control4 | Meta |
| Best paying industry | Health Care | Technology |
There are a few differences between a director of marketing and public relations and a marketing manager in terms of educational background:
| Director Of Marketing And Public Relations | Marketing Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Most common major | Communication | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between directors of marketing and public relations' and marketing managers' demographics:
| Director Of Marketing And Public Relations | Marketing Manager | |
| Average age | 42 | 39 |
| Gender ratio | Male, 32.9% Female, 67.1% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 16% | 10% |