Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between directors of marketing and public relations and media directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a director of marketing and public relations and a media director. Additionally, a media director has an average salary of $112,564, which is higher than the $86,626 average annual salary of a director of marketing and public relations.
The top three skills for a director of marketing and public relations include digital marketing, marketing campaigns and marketing mix. The most important skills for a media director are digital marketing, video production, and media planning.
| Director Of Marketing And Public Relations | Media Director | |
| Yearly salary | $86,626 | $112,564 |
| Hourly rate | $41.65 | $54.12 |
| Growth rate | 8% | 8% |
| Number of jobs | 94,651 | 22,511 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 76% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A director of marketing and public relations leads and oversees the development and implementation of marketing projects to gain public interest and raise brand awareness. They take the lead in developing marketing and public relations plans, managing publicists and marketing teams, researching opportunities, and conducting regular reviews and assessments to ensure the quality and consistency of materials. They also set goals and guidelines, establish strategies for the daily operations, and coordinate with external parties, releasing press statements as necessary. Moreover, they empower the workforce to reach goals while implementing company standards and regulations.
A media director spearheads and oversees a company's entire media-related activities, including marketing and advertising campaigns. They are in charge of setting goals and guidelines, liaising and building positive relationships with external parties, conceptualizing plans for projects and campaigns, and developing strategies to optimize operations. It is also their duty to address issues and concerns, resolving them promptly and efficiently. Furthermore, as a media director, it is essential to monitor the progress of different teams, leading and encouraging them to reach goals while implementing the company's policies and regulations.
Directors of marketing and public relations and media directors have different pay scales, as shown below.
| Director Of Marketing And Public Relations | Media Director | |
| Average salary | $86,626 | $112,564 |
| Salary range | Between $58,000 And $129,000 | Between $73,000 And $172,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Nevada |
| Best paying company | Control4 | |
| Best paying industry | Health Care | Professional |
There are a few differences between a director of marketing and public relations and a media director in terms of educational background:
| Director Of Marketing And Public Relations | Media Director | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 76% |
| Most common major | Communication | Communication |
| Most common college | University of Pennsylvania | Stanford University |
Here are the differences between directors of marketing and public relations' and media directors' demographics:
| Director Of Marketing And Public Relations | Media Director | |
| Average age | 42 | 42 |
| Gender ratio | Male, 32.9% Female, 67.1% | Male, 62.0% Female, 38.0% |
| Race ratio | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4% | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |