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The differences between directors of marketing and public relations and public relations directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a director of marketing and public relations and a public relations director. Additionally, a public relations director has an average salary of $94,692, which is higher than the $86,626 average annual salary of a director of marketing and public relations.
The top three skills for a director of marketing and public relations include digital marketing, marketing campaigns and marketing mix. The most important skills for a public relations director are press releases, web content, and pr campaigns.
| Director Of Marketing And Public Relations | Public Relations Director | |
| Yearly salary | $86,626 | $94,692 |
| Hourly rate | $41.65 | $45.52 |
| Growth rate | 8% | 8% |
| Number of jobs | 94,651 | 31,693 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 81% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A director of marketing and public relations leads and oversees the development and implementation of marketing projects to gain public interest and raise brand awareness. They take the lead in developing marketing and public relations plans, managing publicists and marketing teams, researching opportunities, and conducting regular reviews and assessments to ensure the quality and consistency of materials. They also set goals and guidelines, establish strategies for the daily operations, and coordinate with external parties, releasing press statements as necessary. Moreover, they empower the workforce to reach goals while implementing company standards and regulations.
A public relations director is an individual who is employed to design and implement marketing strategies that can cultivate the relationship between a company and the media. Public relations directors collaborate with the internal team to boost brand awareness and maximize brand consistency in all advertising efforts. They must arrange interviews and press releases so that they can promote their company and its products or services. They also maintain relationships with the media and should manage sensitive issues to maintain the company's good reputation.
Directors of marketing and public relations and public relations directors have different pay scales, as shown below.
| Director Of Marketing And Public Relations | Public Relations Director | |
| Average salary | $86,626 | $94,692 |
| Salary range | Between $58,000 And $129,000 | Between $59,000 And $150,000 |
| Highest paying City | San Francisco, CA | Napa, CA |
| Highest paying state | California | Nevada |
| Best paying company | Control4 | Exelixis |
| Best paying industry | Health Care | Internet |
There are a few differences between a director of marketing and public relations and a public relations director in terms of educational background:
| Director Of Marketing And Public Relations | Public Relations Director | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 81% |
| Most common major | Communication | Communication |
| Most common college | University of Pennsylvania | Stanford University |
Here are the differences between directors of marketing and public relations' and public relations directors' demographics:
| Director Of Marketing And Public Relations | Public Relations Director | |
| Average age | 42 | 42 |
| Gender ratio | Male, 32.9% Female, 67.1% | Male, 35.9% Female, 64.1% |
| Race ratio | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4% | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |