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The differences between directors of marketing and public relations and public relations managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a director of marketing and public relations and a public relations manager. Additionally, a public relations manager has an average salary of $91,426, which is higher than the $86,626 average annual salary of a director of marketing and public relations.
The top three skills for a director of marketing and public relations include digital marketing, marketing campaigns and marketing mix. The most important skills for a public relations manager are press releases, web content, and pr campaigns.
| Director Of Marketing And Public Relations | Public Relations Manager | |
| Yearly salary | $86,626 | $91,426 |
| Hourly rate | $41.65 | $43.95 |
| Growth rate | 8% | 8% |
| Number of jobs | 94,651 | 35,273 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 79% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A director of marketing and public relations leads and oversees the development and implementation of marketing projects to gain public interest and raise brand awareness. They take the lead in developing marketing and public relations plans, managing publicists and marketing teams, researching opportunities, and conducting regular reviews and assessments to ensure the quality and consistency of materials. They also set goals and guidelines, establish strategies for the daily operations, and coordinate with external parties, releasing press statements as necessary. Moreover, they empower the workforce to reach goals while implementing company standards and regulations.
A public relations manager is responsible for monitoring the public relations department to boost its brand image and attract potential clients through press releases and media coverage. They work closely with the marketing team, developing marketing campaigns and promotional strategies for creating brand awareness. Public relations managers maintain the company's presence on various social media platforms, responding to the customers' inquiries and concerns regarding the company's goods and services. A public relations manager must have excellent communication and leadership skills, especially in identifying business opportunities to increase revenues and profitability.
Directors of marketing and public relations and public relations managers have different pay scales, as shown below.
| Director Of Marketing And Public Relations | Public Relations Manager | |
| Average salary | $86,626 | $91,426 |
| Salary range | Between $58,000 And $129,000 | Between $64,000 And $128,000 |
| Highest paying City | San Francisco, CA | Las Vegas, NV |
| Highest paying state | California | Nevada |
| Best paying company | Control4 | |
| Best paying industry | Health Care | Technology |
There are a few differences between a director of marketing and public relations and a public relations manager in terms of educational background:
| Director Of Marketing And Public Relations | Public Relations Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 79% |
| Most common major | Communication | Communication |
| Most common college | University of Pennsylvania | Northwestern University |
Here are the differences between directors of marketing and public relations' and public relations managers' demographics:
| Director Of Marketing And Public Relations | Public Relations Manager | |
| Average age | 42 | 42 |
| Gender ratio | Male, 32.9% Female, 67.1% | Male, 34.5% Female, 65.5% |
| Race ratio | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4% | Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.8% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |