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The differences between directors of marketing and public relations and sales and marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a director of marketing and public relations, becoming a sales and marketing manager takes usually requires 8-10 years. Additionally, a director of marketing and public relations has an average salary of $86,626, which is higher than the $81,953 average annual salary of a sales and marketing manager.
The top three skills for a director of marketing and public relations include digital marketing, marketing campaigns and marketing mix. The most important skills for a sales and marketing manager are customer service, digital marketing, and customer satisfaction.
| Director Of Marketing And Public Relations | Sales And Marketing Manager | |
| Yearly salary | $86,626 | $81,953 |
| Hourly rate | $41.65 | $39.40 |
| Growth rate | 8% | 10% |
| Number of jobs | 94,651 | 151,042 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 72% |
| Average age | 42 | 39 |
| Years of experience | 4 | 10 |
A director of marketing and public relations leads and oversees the development and implementation of marketing projects to gain public interest and raise brand awareness. They take the lead in developing marketing and public relations plans, managing publicists and marketing teams, researching opportunities, and conducting regular reviews and assessments to ensure the quality and consistency of materials. They also set goals and guidelines, establish strategies for the daily operations, and coordinate with external parties, releasing press statements as necessary. Moreover, they empower the workforce to reach goals while implementing company standards and regulations.
Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business. These include the integration of budgets and estimates for marketing campaigns, involvement in negotiations, and collaboration with advertising agencies. It is their job to research and develop marketing opportunities. They perform managerial duties in line with the company's operational goals. Also, they plan and implement new plans for the sales of the company.
Directors of marketing and public relations and sales and marketing managers have different pay scales, as shown below.
| Director Of Marketing And Public Relations | Sales And Marketing Manager | |
| Average salary | $86,626 | $81,953 |
| Salary range | Between $58,000 And $129,000 | Between $43,000 And $154,000 |
| Highest paying City | San Francisco, CA | Yonkers, NY |
| Highest paying state | California | New York |
| Best paying company | Control4 | Meta |
| Best paying industry | Health Care | Technology |
There are a few differences between a director of marketing and public relations and a sales and marketing manager in terms of educational background:
| Director Of Marketing And Public Relations | Sales And Marketing Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 72% |
| Most common major | Communication | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between directors of marketing and public relations' and sales and marketing managers' demographics:
| Director Of Marketing And Public Relations | Sales And Marketing Manager | |
| Average age | 42 | 39 |
| Gender ratio | Male, 32.9% Female, 67.1% | Male, 59.8% Female, 40.2% |
| Race ratio | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 16% | 10% |