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The differences between directors of marketing and public relations and vice presidents of public relations can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a director of marketing and public relations and a vice president of public relations. Additionally, a vice president of public relations has an average salary of $143,172, which is higher than the $86,626 average annual salary of a director of marketing and public relations.
The top three skills for a director of marketing and public relations include digital marketing, marketing campaigns and marketing mix. The most important skills for a vice president of public relations are press releases, external communications, and business development.
| Director Of Marketing And Public Relations | Vice President Of Public Relations | |
| Yearly salary | $86,626 | $143,172 |
| Hourly rate | $41.65 | $68.83 |
| Growth rate | 8% | 8% |
| Number of jobs | 94,651 | 55,300 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 84% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A director of marketing and public relations leads and oversees the development and implementation of marketing projects to gain public interest and raise brand awareness. They take the lead in developing marketing and public relations plans, managing publicists and marketing teams, researching opportunities, and conducting regular reviews and assessments to ensure the quality and consistency of materials. They also set goals and guidelines, establish strategies for the daily operations, and coordinate with external parties, releasing press statements as necessary. Moreover, they empower the workforce to reach goals while implementing company standards and regulations.
A vice president of public relations oversees the public relations efforts of a company, aiming for brand awareness and public interest. It is their duty to establish timelines and guidelines, develop projects and programs, monitor budgets, liaise and build positive relationships with media partners, and coordinate with public relations experts. There are also instances when they must represent the company at public gatherings or when facilitating press conferences. Moreover, as a vice president, it is essential to enforce the company's policies and regulations, implementing new ones as needed.
Directors of marketing and public relations and vice presidents of public relations have different pay scales, as shown below.
| Director Of Marketing And Public Relations | Vice President Of Public Relations | |
| Average salary | $86,626 | $143,172 |
| Salary range | Between $58,000 And $129,000 | Between $88,000 And $232,000 |
| Highest paying City | San Francisco, CA | Las Vegas, NV |
| Highest paying state | California | Nevada |
| Best paying company | Control4 | We Communications |
| Best paying industry | Health Care | Health Care |
There are a few differences between a director of marketing and public relations and a vice president of public relations in terms of educational background:
| Director Of Marketing And Public Relations | Vice President Of Public Relations | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 84% |
| Most common major | Communication | Communication |
| Most common college | University of Pennsylvania | Northwestern University |
Here are the differences between directors of marketing and public relations' and vice presidents of public relations' demographics:
| Director Of Marketing And Public Relations | Vice President Of Public Relations | |
| Average age | 42 | 42 |
| Gender ratio | Male, 32.9% Female, 67.1% | Male, 38.3% Female, 61.7% |
| Race ratio | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4% | Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |