Director of publications marketing vs communications director

The differences between directors of publications marketing and communications directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a director of publications marketing, becoming a communications director takes usually requires 2-4 years. Additionally, a communications director has an average salary of $107,700, which is higher than the $87,949 average annual salary of a director of publications marketing.

The top three skills for a director of publications marketing include website content, press releases and CRM. The most important skills for a communications director are web content, press releases, and customer service.

Director of publications marketing vs communications director overview

	Director Of Publications Marketing	Communications Director
Yearly salary	$87,949	$107,700
Hourly rate	$42.28	$51.78
Growth rate	10%	8%
Number of jobs	96,989	27,939
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 76%
Average age	39	42
Years of experience	10	4

Director of publications marketing vs communications director salary

Directors of publications marketing and communications directors have different pay scales, as shown below.

	Director Of Publications Marketing	Communications Director
Average salary	$87,949	$107,700
Salary range	Between $57,000 And $134,000	Between $61,000 And $188,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	Nevada
Best paying company	-	McKinsey & Company Inc
Best paying industry	-	Health Care

Differences between director of publications marketing and communications director education

There are a few differences between a director of publications marketing and a communications director in terms of educational background:

	Director Of Publications Marketing	Communications Director
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 76%
Most common major	Communication	Communication
Most common college	University of Georgia	Stanford University

Director of publications marketing vs communications director demographics

Here are the differences between directors of publications marketing' and communications directors' demographics:

	Director Of Publications Marketing	Communications Director
Average age	39	42
Gender ratio	Male, 35.1% Female, 64.9%	Male, 40.2% Female, 59.8%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4%
LGBT Percentage	10%	16%

Differences between director of publications marketing and communications director duties and responsibilities

Director of publications marketing example responsibilities.

Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Revise the Facebook page, moving from friends to fans and quadruple likes.
Plan and execute special events including social media marketing using Facebook.
Deliver a consistently positive ROI using extensive data mining and customer analysis information to determine product timing and placement.
Prepare and run educational projects for international students.

Communications director example responsibilities.

Assist in managing the Facebook and Instagram pages.
Develop and manage c-level strategic client relationships to grow revenue base.
Create and manage corporate website, online demand gen through SEO and SEM.
Manage editorial content of the organization website, build and upload web pages via HTML.
Manage the marketing strategy and budget, including B2C acquisition campaigns focuse on out of home and DRTV.
Manage media relations, announcements, editorial placement, and speaking opportunities the organizations.

Director of publications marketing vs communications director skills

Common director of publications marketing skills

Website Content, 17%
Press Releases, 14%
CRM, 8%
Lead Generation, 6%
Facebook, 4%
Public Awareness, 4%

Common communications director skills

Web Content, 8%
Press Releases, 8%
Customer Service, 7%
External Communications, 5%
Project Management, 4%
Employee Engagement, 4%

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Director Of Publications Marketing
Director Of Publications Marketing vs Communications Director

Updated January 8, 2025

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