Director of publications marketing vs director of communications and marketing

The differences between directors of publications marketing and directors of communications and marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of publications marketing and a director of communications and marketing. Additionally, a director of publications marketing has an average salary of $87,949, which is higher than the $87,324 average annual salary of a director of communications and marketing.

The top three skills for a director of publications marketing include website content, press releases and CRM. The most important skills for a director of communications and marketing are web content, strategic communications, and marketing campaigns.

Director of publications marketing vs director of communications and marketing overview

	Director Of Publications Marketing	Director Of Communications And Marketing
Yearly salary	$87,949	$87,324
Hourly rate	$42.28	$41.98
Growth rate	10%	10%
Number of jobs	96,989	109,600
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 80%
Average age	39	39
Years of experience	10	10

Director of publications marketing vs director of communications and marketing salary

Directors of publications marketing and directors of communications and marketing have different pay scales, as shown below.

	Director Of Publications Marketing	Director Of Communications And Marketing
Average salary	$87,949	$87,324
Salary range	Between $57,000 And $134,000	Between $57,000 And $133,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	New York
Best paying company	-	Paul Hastings
Best paying industry	-	Professional

Differences between director of publications marketing and director of communications and marketing education

There are a few differences between a director of publications marketing and a director of communications and marketing in terms of educational background:

	Director Of Publications Marketing	Director Of Communications And Marketing
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 80%
Most common major	Communication	Communication
Most common college	University of Georgia	University of Georgia

Director of publications marketing vs director of communications and marketing demographics

Here are the differences between directors of publications marketing' and directors of communications and marketing' demographics:

	Director Of Publications Marketing	Director Of Communications And Marketing
Average age	39	39
Gender ratio	Male, 35.1% Female, 64.9%	Male, 36.1% Female, 63.9%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of publications marketing and director of communications and marketing duties and responsibilities

Director of publications marketing example responsibilities.

Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Revise the Facebook page, moving from friends to fans and quadruple likes.
Plan and execute special events including social media marketing using Facebook.
Deliver a consistently positive ROI using extensive data mining and customer analysis information to determine product timing and placement.
Prepare and run educational projects for international students.

Director of communications and marketing example responsibilities.

Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Direct SEM and SEO strategies for trial consumer online site in reus device sales.
Develop social media strategy via Facebook that is now a key marketing component to current and prospective families.
Implement company s first Facebook advertisement.
Implement ROI methodology measures of effectiveness enabling quantifiable measures of ROI and efficiency gains.
Develop marketing strategy for university s online degree programs and implement SEO and web usability efforts.

Director of publications marketing vs director of communications and marketing skills

Common director of publications marketing skills

Website Content, 17%
Press Releases, 14%
CRM, 8%
Lead Generation, 6%
Facebook, 4%
Public Awareness, 4%

Common director of communications and marketing skills

Web Content, 10%
Strategic Communications, 6%
Marketing Campaigns, 6%
Press Releases, 6%
Digital Marketing, 5%
External Communications, 4%

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Director Of Publications Marketing
Director Of Publications Marketing vs Director Of Communications And Marketing

Updated January 8, 2025

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