Director of publications marketing vs director, product marketing

The differences between directors of publications marketing and directors, product marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of publications marketing and a director, product marketing. Additionally, a director, product marketing has an average salary of $141,699, which is higher than the $87,949 average annual salary of a director of publications marketing.

The top three skills for a director of publications marketing include website content, press releases and CRM. The most important skills for a director, product marketing are product management, digital marketing, and market research.

Director of publications marketing vs director, product marketing overview

	Director Of Publications Marketing	Director, Product Marketing
Yearly salary	$87,949	$141,699
Hourly rate	$42.28	$68.12
Growth rate	10%	10%
Number of jobs	96,989	173,038
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

Director of publications marketing vs director, product marketing salary

Directors of publications marketing and directors, product marketing have different pay scales, as shown below.

	Director Of Publications Marketing	Director, Product Marketing
Average salary	$87,949	$141,699
Salary range	Between $57,000 And $134,000	Between $97,000 And $205,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Meta
Best paying industry	-	Technology

Differences between director of publications marketing and director, product marketing education

There are a few differences between a director of publications marketing and a director, product marketing in terms of educational background:

	Director Of Publications Marketing	Director, Product Marketing
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 75%
Most common major	Communication	Business
Most common college	University of Georgia	University of Georgia

Director of publications marketing vs director, product marketing demographics

Here are the differences between directors of publications marketing' and directors, product marketing' demographics:

	Director Of Publications Marketing	Director, Product Marketing
Average age	39	39
Gender ratio	Male, 35.1% Female, 64.9%	Male, 74.7% Female, 25.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of publications marketing and director, product marketing duties and responsibilities

Director of publications marketing example responsibilities.

Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Revise the Facebook page, moving from friends to fans and quadruple likes.
Plan and execute special events including social media marketing using Facebook.
Deliver a consistently positive ROI using extensive data mining and customer analysis information to determine product timing and placement.
Prepare and run educational projects for international students.

Director, product marketing example responsibilities.

Hire and manage product owners and scrum masters.
Lead product launches and associate marketing efforts for SaaS provider of real-time customer service and online sales CRM solutions.
Increase brand awareness and leads through partner alliances, CRM, online advertising, brand communications and media placement.
Manage on-shore and offshore software development, UI and program management teams on user-centered product designs with ultimate UX.
Lead regional marketing in the Americas, EMEA and APAC to deliver comprehensive re-brand of company and acquire entities globally.
Lead successful development of large-scale web-base e-commerce offering for use by pharmaceutical manufacturers and their patients.

Director of publications marketing vs director, product marketing skills

Common director of publications marketing skills

Website Content, 17%
Press Releases, 14%
CRM, 8%
Lead Generation, 6%
Facebook, 4%
Public Awareness, 4%

Common director, product marketing skills

Product Management, 8%
Digital Marketing, 7%
Market Research, 6%
Market Trends, 5%
Cloud, 4%
Product Line, 4%

Director Of Publications Marketing vs. similar jobs

Director Of Publications Marketing related careers

Director Of Publications Marketing related jobs

What similar roles do

Zippia Careers
Executive Management Industry
Director Of Publications Marketing
Director Of Publications Marketing vs Director, Product Marketing

Updated January 8, 2025

Browse executive management jobs