Director of publications marketing vs marketing director

The differences between directors of publications marketing and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of publications marketing and a marketing director. Additionally, a marketing director has an average salary of $114,906, which is higher than the $87,949 average annual salary of a director of publications marketing.

The top three skills for a director of publications marketing include website content, press releases and CRM. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.

Director of publications marketing vs marketing director overview

	Director Of Publications Marketing	Marketing Director
Yearly salary	$87,949	$114,906
Hourly rate	$42.28	$55.24
Growth rate	10%	10%
Number of jobs	96,989	93,503
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

Director of publications marketing vs marketing director salary

Directors of publications marketing and marketing directors have different pay scales, as shown below.

	Director Of Publications Marketing	Marketing Director
Average salary	$87,949	$114,906
Salary range	Between $57,000 And $134,000	Between $68,000 And $193,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Brookfield Properties
Best paying industry	-	Manufacturing

Differences between director of publications marketing and marketing director education

There are a few differences between a director of publications marketing and a marketing director in terms of educational background:

	Director Of Publications Marketing	Marketing Director
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 76%
Most common major	Communication	Business
Most common college	University of Georgia	University of Georgia

Director of publications marketing vs marketing director demographics

Here are the differences between directors of publications marketing' and marketing directors' demographics:

	Director Of Publications Marketing	Marketing Director
Average age	39	39
Gender ratio	Male, 35.1% Female, 64.9%	Male, 46.7% Female, 53.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of publications marketing and marketing director duties and responsibilities

Director of publications marketing example responsibilities.

Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Revise the Facebook page, moving from friends to fans and quadruple likes.
Plan and execute special events including social media marketing using Facebook.
Deliver a consistently positive ROI using extensive data mining and customer analysis information to determine product timing and placement.
Prepare and run educational projects for international students.

Marketing director example responsibilities.

Manage staging of NCAA athletics events.
Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.

Director of publications marketing vs marketing director skills

Common director of publications marketing skills

Website Content, 17%
Press Releases, 14%
CRM, 8%
Lead Generation, 6%
Facebook, 4%
Public Awareness, 4%

Common marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 6%
Market Research, 5%
Sales Strategies, 4%
Integrated Marketing, 4%
CRM, 4%

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Director Of Publications Marketing
Director Of Publications Marketing vs Marketing Director

Updated January 8, 2025

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