Director of publications marketing vs marketing lead

The differences between directors of publications marketing and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of publications marketing and a marketing lead. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $87,949 average annual salary of a director of publications marketing.

The top three skills for a director of publications marketing include website content, press releases and CRM. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.

Director of publications marketing vs marketing lead overview

	Director Of Publications Marketing	Marketing Lead
Yearly salary	$87,949	$104,664
Hourly rate	$42.28	$50.32
Growth rate	10%	10%
Number of jobs	96,989	92,987
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 72%
Average age	39	39
Years of experience	10	10

Director of publications marketing vs marketing lead salary

Directors of publications marketing and marketing leads have different pay scales, as shown below.

	Director Of Publications Marketing	Marketing Lead
Average salary	$87,949	$104,664
Salary range	Between $57,000 And $134,000	Between $74,000 And $146,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Meta
Best paying industry	-	Technology

Differences between director of publications marketing and marketing lead education

There are a few differences between a director of publications marketing and a marketing lead in terms of educational background:

	Director Of Publications Marketing	Marketing Lead
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 72%
Most common major	Communication	Business
Most common college	University of Georgia	University of Georgia

Director of publications marketing vs marketing lead demographics

Here are the differences between directors of publications marketing' and marketing leads' demographics:

	Director Of Publications Marketing	Marketing Lead
Average age	39	39
Gender ratio	Male, 35.1% Female, 64.9%	Male, 50.8% Female, 49.2%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of publications marketing and marketing lead duties and responsibilities

Director of publications marketing example responsibilities.

Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Revise the Facebook page, moving from friends to fans and quadruple likes.
Plan and execute special events including social media marketing using Facebook.
Deliver a consistently positive ROI using extensive data mining and customer analysis information to determine product timing and placement.
Prepare and run educational projects for international students.

Marketing lead example responsibilities.

Launch new cloud services and manage execution across functions to reach sellers, current customers, prospects and influencers.
Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Re-Design marketing materials, Facebook page, LinkedIn page and website.
Develop blog posts, Facebook updates and tweets to spread awareness of new product or services while tracking effectiveness and ROI.
Coordinate and responsible for MDF fund deployment.

Director of publications marketing vs marketing lead skills

Common director of publications marketing skills

Website Content, 17%
Press Releases, 14%
CRM, 8%
Lead Generation, 6%
Facebook, 4%
Public Awareness, 4%

Common marketing lead skills

Digital Marketing, 15%
Marketing Campaigns, 5%
Project Management, 5%
Integrated Marketing, 3%
Healthcare, 3%
Twitter, 3%

Director Of Publications Marketing vs. similar jobs

Director Of Publications Marketing related careers

Director Of Publications Marketing related jobs

What similar roles do

Zippia Careers
Executive Management Industry
Director Of Publications Marketing
Director Of Publications Marketing vs Marketing Lead

Updated January 8, 2025

Browse executive management jobs